The transformational company recognizes that global forces such as accelerating climate change, rising inequality, growing resource scarcity and changing customer expectations are affecting the context in which it can succeed and thrive. To build its social license to grow, it future-proofs its operations and supply chains by tackling social problems through its core business model.
Ultimately, creating a Corporate Social Responsibility policy may seem like a daunting, distant proposition. But if your company is committed to upholding far-reaching and long-term sustainability standards, it's best to be clear about what that means and demonstrate that commitment by weaving it into your corporate DNA early on.
Despite an international agreement to reduce emissions from carbon-intensive sources, oil and coal companies continue to pour hundreds of billions of dollars a year into finding new fossil fuel deposits containing enough carbon to more than double global climate pollution emissions.
having a strategy is one thing, but being able to implement it is entirely another. After all, the value of a strategy is not what is written on the whiteboard or the back of napkin, it is the value unleashed by engaging the minds and hearts of motivated employees and suppliers.
Progressive CEOs need to apply their corporate muscle effectively, and that means challenging those businesses preventing a timely transition to the sustainable economy.