More than a mere few US retailers assume that expanding into Canada, because of its relatively small population (the population of California alone, at about 38 million, is larger than Canada's roughly 35 million), is akin to expanding into just another state. Making this assumption -- blindsided by the admittedly vast similarities across all walks of life -- is downright dangerous.
I'm sometimes known as the Queen of Quinoa for my healthy eating habits. So you can imagine the shock on a patient's face when I bumped into them at Costco's snack bar where I was face deep in the most delicious beef hot dog, bun oozing with Heinz ketchup, French's mustard and Bick's green relish. Oh, and I was also inhaling a side of fries.