Craft Beer

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The Evolution Of Beer Advertising

Beer producers have often been on the forefront of marketing trends, finding edgy new ways of capturing the attention of drinkers and making sure their brand loyalty is strong. Even in the early days of advertising, beer brands were the ones responsible for pushing the envelope and finding new ways of engaging consumers.
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Canada's Best Oktoberfest Celebrations

It can be hard to admit that summer has ended and that fall is officially here, but there is one exceptionally great way to ease the pain, and that's celebrating in style. Nothing says fall better than Oktoberfest, the annual Bavarian tradition that dates back over 200 years. While the true celebration has to be experienced in Munich, there are actually some great Canadian events that try to duplicate the festivities without having to travel abroad.
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5 Can't-Miss Canadian Summer Beer Festivals

Nothing pairs better during a hot summer day than a cold beer, and there's no better way to experience that cold beer than at the best beer festivals across the country. From coast to coast, Canadians have taken a dedicated interest in craft beer, and it shows; many new beer festivals have popped up in the last few years, and despite being relatively new, have grown to substantial proportions.
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Choose Beer Instead Of Wine For Your Next Dinner Party

When hosting a dinner party, it's almost become second nature to make sure there are a couple bottles of wine at the ready. In fact, most guests will even bring a bottle or two to make sure there is ample supply for the evening. While it's true that wine and food pairing has been a customary part of history for ages, this dedication to serving appropriate wine and food pairings is a relatively recent cultural phenomenon. We think it's time to get back to discovering great beer pairings.