Creative

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Thinking Beyond The Box On Evolution

While evolution can happen gradually, it seems as if some of the most dynamic evolutionary leaps happen in dramatic spurts. Arguably, we are living in an extremely disruptive time that most likely will result in dramatic evolutionary changes in our lives, societies and environment. While we mostly equate evolution with a forward-moving positive progression, I do think evolution can also be negative or regressive.
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Why Creatives Should Use "No" More

I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.

I Hate Video Games, so Why is My Kid Playing Minecraft?

I was introduced to Minecraft by my son, who was nine at the time. I would ask him to stop watching Minecraft videos, which he seemed addicted to. When he started playing, I asked him to get off the computer and get outside. All parents do this, but few of us take the time to truly understand what it is our kids are really doing on that computer. Well my son, now 10, has taught me a huge lesson.

Shad Vallery 2012 - Not Just for Nerdy Kids

Every July, around 10 Canadian universities scattered across the country play host to 500 students from all provinces/territories and even internationally. Although the program is for open-minded high school students who are not afraid to delve into any subject and become challenged or inspired in ways they never thought possible in one month, I hope to break the stereotype that this is "nerd camp". My program consisted of 56 total Shads and we lived in residence at the university.
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How to Be Creative in Five Easy Steps

I love it when clients ask us for a "creative idea." While it's not much to go on, somewhere between the lines it usually means they want something they haven't seen before. The underlying caveat is that the ideas must deliver. Nobody wants to pay for creativity without results.