You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it's easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.
I spent over a week in Jordan at the beginning of January, with the Syrian American Medical Society visiting non-profit clinics in Jordan where the Syrian refugees were populated and went into the camp to work in their Medical Centre. I did not know what to expect going into the camp, now termed the fifth largest city in Jordan.
The reality is that in Toronto, as in most police services across the continent, the vast majority of serving police officers are exceptional public servants. The bad news is that reality is entirely irrelevant. People don't form judgments or base their decisions and actions on reality. They base them on their perceptions. And a fast-growing segment of society in Toronto, in Chicago, in New York City, in Ferguson, in cities and towns across North America, perceive their police services to be acting for their own benefit -- not society's.
Many business crises -- whether it is the BP oil spill or the GM ignition switch -- escalate into ethics crises. What turns a business crisis into an ethics crisis is often an initial unwillingness to accept responsibility for the wrong actions. The public will judge this unwillingness to accept responsibility as a sign of poor ethics.
The only constraint when a corporation decides to work on its credibility is the time, and in business, time is cash. People do not realize how long it could be to build a credibility sound enough to help them to get out of a crisis situation or to build a relationship with stakeholders. We often say that it takes years to build credibility and it takes hours to lose, and it is so true.
LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
In her weekly column, Natalie answers your questions about caring for a family member or friend who needs extra support -- and caring for yourself as a caregiver. "My daughter is the joy of my life but sometimes I feel incredibly stressed by the daily responsibilities and challenges of her disability. What can I do when I feel like this?"
With the recent, tragic, and unnecessary death of bullying victim Amanda Todd, I believe that it is time to talk about suicide openly. Having the nation begin to talk about bullying and suicide prevention should have happened a long time ago. I am sad that it has taken an end to a life to begin talking about suicide so openly but it is something we must talk about to prevent it.