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The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
When last year's Consumer Electronics Show (CES) rolled into Las Vegas, many were surprised and intrigued by Amazon's presence. They didn't have a typical booth on the trade show floor. Instead, they set up a Kindle vending machine inside the Las Vegas airport (near the ATM and soda pop).
Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
While the philosophy of why we work continues to evolve and modernize, it still feels like we hold on to the dogma of what business is supposed to be. Perhaps with all of this moral awakening, sharing on social media, connecting to others and events like Occupy Wall Street or the Arab Spring, we should be paying closer attention to the human bottom line rather than the financial one?
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
Thurston and others who have recently talked about their inability to keep up with the influx of digital inputs could be missing the bigger point: this is the inevitable outcome of success. All of this isn't technology's fault. All of this is our fault, because we're allowing the technology to manage us, instead of the other way around.
It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
It is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. Many are quick to dismiss wearable technology such as Google's Project Glass as a parlour trick and some are already calling those who use them "glassholes."
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.
Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.
It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?
More often than not, the For Dummies guides are the best place to start. When I am asked to speak on a specific topic or give a more formal training session, I always refer to the For Dummies guide's table of contents on the topic to ensure that I have not left out some core components.
Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?