Customer Experience

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How To Show Your Customers Love Year Round

With the rise of social networks and mobile devices, consumers are in the driver's seat and expect to connect with retailers seamlessly across every channel. Whether it's meeting a new customer or welcoming back an existing one, there's never been a better time to commit to nurturing your relationship with each one, this Valentine's Day and beyond.

Managing Their Expectations

I was consulting for a luxury car dealership not knowing what to expect. I'm one of those people who think "just get me from point A to point B - fancy hubcaps won't make it drive better". I drive an...
Rasulovs

Why Millennials Favour Photo Sharing Over Words

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.
Alamy

4 Ways to Provide Better Customer Service in the Digital Age

Canadians love to complain about bad customer service. Twenty years ago, that might have meant griping over the phone or telling the tale over dinner. Today, that sharing can spread far and wide in the moment it happens over a myriad of social channels -- with photos to add flair. Businesses are taking note, not simply so they can provide good service, but so they can give customers the right service.
AP

What Do Organizations Learn When You Give Them Your Data?

Just hashtag your picture and you'll be in the running for a prize. Check-in and we'll give you a discount. Give us your opinion and feel like you've been heard. It's a world full of customer wins but what the hell can we do with that data? Can we know you better? Can we predict a behaviour that applies across our customer base? Maybe a little, but it is fuzzy logic at best and the gut feel reflex is alive and well but with a little more colour.