Customer Loyalty

Key Ways SMBs Can Drive Customer Loyalty Right Now

Dave Borrelli | Posted 05.19.2017 | Canada Business
Dave Borrelli

When customers consider making a purchase, they rarely start by speaking to a sales rep. Long before reaching that point, they go online, compare-and-contrast products and seek opinions on social media. Then they might consider picking up a phone or walking into a store.

5 Easy Ways Business Owners Can Connect With Their Customers

Posted 02.22.2017 | Canada Business

Small things business owners can do to provide personalized service. From the AOL Partner Studio

5 Practical Tips For Increasing Customer Loyalty

Vahagn Aydinyan | Posted 05.28.2017 | Canada Business
Vahagn Aydinyan

Showing your customers that their voice counts for something helps to create an emotional bond between your customers and your brand. If you want to progress from selling a product to building a brand, this is invaluable.

Hot Spring Fashion Hacks

Sari Friedman | Posted 03.22.2017 | Canada Style
Sari Friedman

A new season means a fresh start, and what better way to make things fresh and organized in your home than cleaning out your closet. I bet you'll be surprised by how much you can accumulate in a year. The rule is, if you haven't worn something in a year, you probably won't wear it again anytime soon - get rid of it and make room for a few new items. Donate it to your favourite local clothing drive or sell online if it's worth a pretty penny!

Embracing Sustainability Can Pay Off For Your Brand

James Riley | Posted 11.11.2016 | Canada Business
James Riley

Today we know that the state of the planet affects the way we are doing business. With climate change comes risks and opportunities. We all know the risks. The opportunity for brands starts with marketing leadership, and the reward is an improved brand and reputation.

More Humanity In Business Pays Off

Thomas Gelmi | Posted 11.04.2016 | Canada Business
Thomas Gelmi

In today's fast moving world with its ever-increasing uncertainty and complexity, both organizations and individuals are facing big challenges. In thi...

How To Tell If You're Suffering From Severe Rewards Card Accumulation

David Martin | Posted 12.20.2014 | Canada Living
David Martin

First there was the obligatory second credit card everyone said I needed as an emergency backup. But it wasn't long before the card slots in my wallet began rapidly filling up. One soon held a blue Air Miles card, the one that requires years of collecting to get a one-way trip to Hamilton. From then on, the acquisition of cards continued unabated.

Latest Trend In Business: Trying To Buy Your Love

CP | Alexandra Bosanac, The Canadian Press | Posted 10.11.2014 | Canada Business

TORONTO - With competition fierce for consumer dollars, companies are pulling out all the stops to build loyalty, from cost-cutting and beefing up loy...

Did You Know Supermarket Loyalty Programs Have Public Health Rewards?

Jason Tetro | Posted 07.12.2014 | Canada
Jason Tetro

Knowing the source of the virus, the team sent out an advisory to the general public concerning the risk of consuming the berries and hoped they would not be dealing with a large-scale problem. Thankfully, only a few more cases appeared; they too had come into contact with the contaminated culprit.

Why Sending Loyal Customers Away Is Great For Business

Andy Nulman | Posted 05.17.2014 | Canada Business
Andy Nulman

You gotta have a lot of confidence in your offering if you can recommend a competitor to a loyal client. It may appear counter-intuitive at first -- just like setting free something you hold dear -- but "Customer-first/Business-second" behaviour is refreshing and genuine.

The True Cost of Your Company's Website Going Down

Elaine Mah | Posted 01.27.2014 | Canada Business
Elaine Mah

I recently returned home from grocery shopping with a new loyalty card. All I needed to do was go online and register the card I was given in store. When I went to register my new card, I got the message "registration is temporarily unavailable" with apologies from the company. I tried a few more times for a couple of days and got the same message. The experience led me to think about the cost of downtime to a business.

Can a Loyalty Concierge Help Brands?

Tod Maffin | Posted 12.15.2012 | Canada Business
Tod Maffin

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.

Don't Blame Groupon

Mitch Joel | Posted 12.03.2011 | Canada
Mitch Joel

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.