Customer Loyalty

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Hot Spring Fashion Hacks

A new season means a fresh start, and what better way to make things fresh and organized in your home than cleaning out your closet. I bet you'll be surprised by how much you can accumulate in a year. The rule is, if you haven't worn something in a year, you probably won't wear it again anytime soon - get rid of it and make room for a few new items. Donate it to your favourite local clothing drive or sell online if it's worth a pretty penny!
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The True Cost of Your Company's Website Going Down

I recently returned home from grocery shopping with a new loyalty card. All I needed to do was go online and register the card I was given in store. When I went to register my new card, I got the message "registration is temporarily unavailable" with apologies from the company. I tried a few more times for a couple of days and got the same message. The experience led me to think about the cost of downtime to a business.

Can a Loyalty Concierge Help Brands?

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.
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Don't Blame Groupon

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.