Customer Loyalty

How To Tell If You're Suffering From Severe Rewards Card Accumulation

David Martin | Posted 12.20.2014 | Canada Living
David Martin

First there was the obligatory second credit card everyone said I needed as an emergency backup. But it wasn't long before the card slots in my wallet began rapidly filling up. One soon held a blue Air Miles card, the one that requires years of collecting to get a one-way trip to Hamilton. From then on, the acquisition of cards continued unabated.

Latest Trend In Business: Trying To Buy Your Love

CP | Alexandra Bosanac, The Canadian Press | Posted 10.11.2014 | Canada Business

TORONTO - With competition fierce for consumer dollars, companies are pulling out all the stops to build loyalty, from cost-cutting and beefing up loy...

Did You Know Supermarket Loyalty Programs Have Public Health Rewards?

Jason Tetro | Posted 07.12.2014 | Canada
Jason Tetro

Knowing the source of the virus, the team sent out an advisory to the general public concerning the risk of consuming the berries and hoped they would not be dealing with a large-scale problem. Thankfully, only a few more cases appeared; they too had come into contact with the contaminated culprit.

Why Sending Loyal Customers Away Is Great For Business

Andy Nulman | Posted 05.17.2014 | Canada Business
Andy Nulman

You gotta have a lot of confidence in your offering if you can recommend a competitor to a loyal client. It may appear counter-intuitive at first -- just like setting free something you hold dear -- but "Customer-first/Business-second" behaviour is refreshing and genuine.

The True Cost of Your Company's Website Going Down

Elaine Mah | Posted 01.27.2014 | Canada Business
Elaine Mah

I recently returned home from grocery shopping with a new loyalty card. All I needed to do was go online and register the card I was given in store. When I went to register my new card, I got the message "registration is temporarily unavailable" with apologies from the company. I tried a few more times for a couple of days and got the same message. The experience led me to think about the cost of downtime to a business.

Can a Loyalty Concierge Help Brands?

Tod Maffin | Posted 12.15.2012 | Canada Business
Tod Maffin

A shopper will saunter over to the kitchen appliances section, whip out their smartphone, scan the UPC symbol on a food processor, and walk out. What just happened? Their phone just looked up that processor and told the shopper where they can get it within a three-minute walk. Welcome to the terrifying new world of retail and declining brand loyalty.

Don't Blame Groupon

Mitch Joel | Posted 12.03.2011 | Canada
Mitch Joel

I have no desire for another daily deal on a pedicure or hair removal, but I am interested in what new businesses in my area are open. And if the experience is great, I'm happy to be a loyal customer. But ultimately it's up to the merchants to build that relationship.