The CRTC and the government should stop playing whack a mole and fully open up our networks by splitting them from Big Telecom control so Canadians can access all providers on an equal basis. We've seen again and again how Big Telecom will take any chance they can to mistreat and price-gouge Canadians, and it's time to make some common sense reforms.
We drove to Seattle, parked right in the heart of the city, strolled over to the shopping district and headed to Nordstom for a touch of "Sex And The City" glam, browsing beautiful designer purses, sun glasses, and, of course, shoes! And that's when our chick flick turned horror story: as my friend tried on a pair of Steve Madden boots, she left her Marc Jacobs purse, shopping bags and other merchandise on a chair. She took two steps forward, glanced in the mirror to see how the boots looked and immediately realized her purse was stolen. What happened next stole our hearts.
It turns out that consumers want one thing: their issues resolved. And, they want it done fast. Faster than fast. The challenge is this: the majority of brands act fast... as fast as they can. Sadly, it's not even close to being fast enough for consumers. Now, brands and consumers are going to have move forward and figure out a way to define what the true speed limits are.
The customer experience becomes more important now than ever in a down economy. Especially when shoppers are now open to the idea of visiting your competition, unless you provided them with a shopping experience previously, that they don't want to trade. The more loyal your customers are, the better positioned you are to survive a downturn.
I've worked at TD Canada Trust for 29 years, where I started out as a part-time teller. Everybody knows what a teller does, and I tried hard to best serve my customers quickly and ably. Despite all the customer service trends and fads over the years, in my experience there's one lesson that's rung most true: At the end of the day, people don't care how much you know until they know how much you care.
Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.
As most start ups can tell you, introducing a new business to the market place requires factoring in many components. The most vital of which is credibility. A new business needs to figure out how to convince its target audience that they are a worthy supplier. The dilemma is that it's hard to prove how great you are when you haven't gotten the chance to do so.