Data Mining

Whether You Voted (Or Not) In B.C. May No Longer Be A Secret

Dermod Travis | Posted 06.02.2015 | Canada British Columbia
Dermod Travis

Last September's proposal by the four parties isn't about engaging voters, it's about tracking voters in an era of data mining.

Technology and Political Campaigns: Not Just Robocalls

Alison Loat | Posted 01.20.2013 | Canada Politics
Alison Loat

As Canadians respond to allegations about the misuse of robocalls in the 2011 federal campaign, it's critical that such technologies are not confused with tactics. The public debate must consider the potential these technologies offer political leaders to more effectively reach the citizens they serve.

How Target Predicts Your Pregnancy

Jonathan Obar | Posted 03.04.2013 | Canada Business
Jonathan Obar

With complex statistical techniques, and a quickly expanding universe of data drawn from an increasing number of our behaviours online and offline, a multitude of organizations and institutions are using predictive analytics to do that which has always fascinated and eluded the human race -- predict the future.