Canada Data

Understand Your Online Target Audience in Three Steps

Jennifer Osborne | Posted 07.08.2015 | Canada Business
Jennifer Osborne

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.

Make Data Your Friend by Using it Properly

Joseph Donia | Posted 06.11.2015 | Canada Business
Joseph Donia

Without careful attention to some of the ways data can be misused, we run the risk of acting on those insights with potentially damaging outcomes. Identifying mistakes individuals and organizations make when dealing with data is important not just to data analysts and decision makers, but to the public too.

How Media Gets Data Wrong

Murtaza Haider | Posted 05.20.2015 | Canada Business
Murtaza Haider

The recent rise of data journalism has witnessed the emergence of data visualization where the editors increasingly reinforce narrative with creative infographics. While major news outlets such as The Economist, The New York Times, and the Wall Street Journal retained experts in data science and visualization, most newspapers have entrusted the task to the graphics departments that rely on tools that are not specifically designed for data visualization. At times, the outcome is math and logic-defying graphics that present a false picture

It's Time for a Big Data Code of Ethics

Joseph Donia | Posted 05.25.2015 | Canada Business
Joseph Donia

At present, there is no one governing body that oversees data usage by marketers and media platforms. There are codes of ethics put out by the Canadian and American Marketing Associations, as well as individual ethical codes drafted by marketing research associations among others, but who is accountable to them?

For Competitiveness' Sake, Restore the Canadian Census

Richard Florida | Posted 03.31.2015 | Canada Business
Richard Florida

Stephen Harper's Conservative government is quick to tout all it has done to improve Canada's economic competitiveness. But like competitive companies, competitive national economies require solid economic data. In scrapping the long-form census, the Harper administration has threatened the country's long-term economic prosperity.

In a Data-Centric World, Harper's Cuts to StatsCan Are Baffling

Murtaza Haider | Posted 08.04.2014 | Canada Politics
Murtaza Haider

The modern economies are all about competing on data and analytics. While smart governments and businesses are investing in collecting data and raising armies of data scientists, Statistics Canada is starving under the Harper government. Smart planning needs robust data and sound analytics. The Canadian government should learn from the global experts who are highlighting the advances their governments and businesses have made in data and analytics. Starving nation's statistical agency is the wrong policy in a data-centric world.

Get Off Your Hamster Wheel and Make Something

Sarah Vermunt | Posted 07.30.2014 | Canada
Sarah Vermunt

By the same token, he says you shouldn't feel bad about creating stuff that doesn't sell. Your art doesn't have to be what pays the bills. Also, getting really good at something requires iterations. Maybe your stuff won't sell at first, but keep at it. You'll get better.

Businesses Need Protection Against Government Snooping Too

Michel Kelly-Gagnon | Posted 06.16.2014 | Canada Business
Michel Kelly-Gagnon

There's nothing wrong with raising concerns about respect for privacy with regard to certain commercial practices. But the quantity and quality of data collected, the use to which they are put, and the potential violations of respect for privacy have nothing in common with those of governments and their spy agencie

If You Think You're an Iconoclast You're Probably a Fool

Neil Seeman | Posted 01.23.2014 | Canada
Neil Seeman

To be labeled an iconoclast, and then, to believe it, is delusional. Labels such as "genius" are just that. It is statistically certain that the vast majority of people who have been labeled geniuses, savants, prodigies or iconoclasts -- if they believe it -- are fools.

How Can We Take Shelter From "The Cloud"?

Catherine Hart | Posted 09.10.2013 | Canada Business
Catherine Hart

As more and more of our personal information circulates online, is stored in the cloud, or is moved about on USBs and other portable devices, it's essential that we make sure those data flows are secure. While governments have been quick to respond to this increased ability to conduct surveillance, they have not been so enthusiastic about creating and enforcing protections for innocent citizens.

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

New Year's Business Resolution: Think Big Data

Paul Barter | Posted 02.16.2013 | Canada Business
Paul Barter

On the heels of big data grabbing headlines the world over for its role in President Obama's re-election, could 2013 be the year big data makes the big leap into the mainstream, especially business? The task ahead of us is to take the promise of big data and realize it in every department and in every industry. Some surprising pioneers are already leading the way.

Technology and Political Campaigns: Not Just Robocalls

Alison Loat | Posted 01.20.2013 | Canada Politics
Alison Loat

As Canadians respond to allegations about the misuse of robocalls in the 2011 federal campaign, it's critical that such technologies are not confused with tactics. The public debate must consider the potential these technologies offer political leaders to more effectively reach the citizens they serve.

Trying To Bust Through B.C. Ministry of Health's Wall of Secrecy

Vincent Gogolek | Posted 12.03.2012 | Canada British Columbia
Vincent Gogolek

Citing a whole range of exceptions from legal privilege to law enforcement to personal privacy, the ministry refused to release any of the records we requested. This, despite the fact that our request should have little or nothing to do with lawyers or police! An RCMP investigation shouldn't mean that every record held by the ministry is automatically off-limits to FOI requests.

The Google of Medicine

Miro Cernetig | Posted 06.13.2012 | Canada
Miro Cernetig

We live in an age when the stethoscope, one of modern medicine's oldest tools, and the microchip, the device powering the digital revolution, are now linked. It presents the most exciting healthcare breakthrough we have today.