Six months ago David Bowie Is, an exhibition I co-curated with Victoria Broackes opened at the AGO on Sept 25. Bowie is an expert lyricist, a skilled musician and one of the greatest live performers but he is something more: he is a phenomenal artistic construction, and the evidence for this on display is what surprises many visitors to the exhibition -- even hard core fans.
Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.