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The vast majority of teens say social media helps them be more connected to the feelings of their friends and their lives. It's also a way they get support when facing difficult times. On the other hand, "stirring up drama" is the way 70 per cent of teens report their peers behave on social media.
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Instead of enjoying the carefree innocence of childhood, many kids these days are fixated on how they look, comparing themselves to celebrities, models, and other unrealistic ideals. As parents, it's our responsibility to help our kids navigate the tricky landscape of body image with their self esteem and perspective intact.
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As technology advances, the cyber-driven world is taking over many aspects of life online. It is more important now than ever before to have a discussion about online safety for kids with your entire family. Making a family approach to such a topic will help everyone feel as if you are treating them equally.
No parent wants to believe their innocent child could be exposed to pornography, but statistics tell us that this is naive. Recent studies show that by age 12, 70 per cent of boys and 50 per cent of girls have been exposed to pornography, with many children seeing pornography for the first time at even younger ages.
In a busy world where families often find themselves using the TV as the third parent, it's thankfully not all bad news. According to a study from the University of Texas, "preschool children who watched a few hours a week of educational programming perform better on achievement tests over time than their peers who watch more general entertainment shows."
There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. Let's examine some of the possibilities of how Big Data may change society for the better.
My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."
Graph Search is a bold new Facebook search engine that allows users to search for things their friends and other Facebook users have shared. Integrating sponsored search results into Graph Search is a no-brainer for Facebook. After all, search ads are arguably the most lucrative part of the digital ecosystem.
Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing.
Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.
No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.