Daxthink

TV Can Sometimes Make a Good Third Parent

Dax Hamman | Posted 03.25.2014 | Canada Business
Dax Hamman

In a busy world where families often find themselves using the TV as the third parent, it's thankfully not all bad news. According to a study from the University of Texas, "preschool children who watched a few hours a week of educational programming perform better on achievement tests over time than their peers who watch more general entertainment shows."

How a Data-Driven Society Can Benefit Us

Dax Hamman | Posted 07.06.2013 | Canada Business
Dax Hamman

There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. Let's examine some of the possibilities of how Big Data may change society for the better.

Google Takes Retargeting Mainstream

Dax Hamman | Posted 05.19.2013 | Canada Business
Dax Hamman

My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."

There's Money to Be Made in Facebook's New Graph Search

Dax Hamman | Posted 03.20.2013 | Canada Business
Dax Hamman

Graph Search is a bold new Facebook search engine that allows users to search for things their friends and other Facebook users have shared. Integrating sponsored search results into Graph Search is a no-brainer for Facebook. After all, search ads are arguably the most lucrative part of the digital ecosystem.

Will Facebook Excel on Google's Turf?

Dax Hamman | Posted 03.13.2013 | Canada Business
Dax Hamman

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing.

You Like Digital Ads More Than You Think

Dax Hamman | Posted 01.27.2013 | Canada Business
Dax Hamman

Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.

Thought 3-D Was Cool? Welcome to Augmented Reality

Dax Hamman | Posted 07.23.2012 | Canada Business
Dax Hamman

No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.