At a time when our consumption of the news is at an all-time high, the very institutions at the heart of our news media are in crisis -- and demanding the attention of our political leaders. Postmedia combined newsrooms in Ottawa, Edmonton, Calgary and Vancouver in a move that not only saw many talented and dedicated journalists pushed out the door, but also saw distinctive voices quieted.
In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.