DELL

AP Images for Dell

When Celebrities as Brand Ambassadors Makes Sense

Celebrity endorsements are as old as the advertising industry itself. But in the past few years a new type of celebrity endorsement has emerged: we've moved from celebrity as spokesperson to celebrity as "global brand ambassador," someone who aims to raise the global profile and is an ongoing evangelist for the brand.
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Social Media and the Humiliation Effect

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.
Flickr: adactio

The Perils of the Early Adoptor

I have not been a particularly successful early adopter. My basement is proof of that. I lucked out when I jumped on the compact disc bandwagon but had a harder time with my video game consoles. Anyone remember CD-i? Sega Genesis? 3DO? Game Cube? Coleco Gemini? No? Well come on over and I will show you.