Celebrity endorsements are as old as the advertising industry itself. But in the past few years a new type of celebrity endorsement has emerged: we've moved from celebrity as spokesperson to celebrity as "global brand ambassador," someone who aims to raise the global profile and is an ongoing evangelist for the brand.
Looking back on my entrepreneurial journey so far, there were many reasons I'd wanted to say goodbye to the corporate life. But the one that sticks out is the moment I realized that, no matter how hard I worked in my previous role, I'd never make it to the top. I wanted to be the Chief Executive Officer and, for me, the only way to do that was to launch my own venture.
I have not been a particularly successful early adopter. My basement is proof of that. I lucked out when I jumped on the compact disc bandwagon but had a harder time with my video game consoles. Anyone remember CD-i? Sega Genesis? 3DO? Game Cube? Coleco Gemini? No? Well come on over and I will show you.