The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.
I have not been a particularly successful early adopter. My basement is proof of that. I lucked out when I jumped on the compact disc bandwagon but had a harder time with my video game consoles. Anyone remember CD-i? Sega Genesis? 3DO? Game Cube? Coleco Gemini? No? Well come on over and I will show you.