Dell

When Celebrities as Brand Ambassadors Makes Sense

Erin Bury | Posted 07.08.2015 | Canada Business
Erin Bury

Celebrity endorsements are as old as the advertising industry itself. But in the past few years a new type of celebrity endorsement has emerged: we've moved from celebrity as spokesperson to celebrity as "global brand ambassador," someone who aims to raise the global profile and is an ongoing evangelist for the brand.

Will the Rise of Female Entrepreneurship Break the Glass Ceiling?

Leah Eichler | Posted 08.16.2014 | Canada Living
Leah Eichler

Looking back on my entrepreneurial journey so far, there were many reasons I'd wanted to say goodbye to the corporate life. But the one that sticks out is the moment I realized that, no matter how hard I worked in my previous role, I'd never make it to the top. I wanted to be the Chief Executive Officer and, for me, the only way to do that was to launch my own venture.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

The Perils of the Early Adoptor

Robert Whent | Posted 03.31.2012 | Canada
Robert Whent

I have not been a particularly successful early adopter. My basement is proof of that. I lucked out when I jumped on the compact disc bandwagon but had a harder time with my video game consoles. Anyone remember CD-i? Sega Genesis? 3DO? Game Cube? Coleco Gemini? No? Well come on over and I will show you.