Digital Content

How To Create a Well-Oiled Blog Machine

Jeff Quipp | Posted 04.25.2015 | Canada Business
Jeff Quipp

Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.

How to Get Your Business Noticed at the Superbowl

Jeff Quipp | Posted 03.30.2015 | Canada Business
Jeff Quipp

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.

If You Put it on the Internet, It's Content

Shirley Williams | Posted 03.09.2015 | Canada Business
Shirley Williams

Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.

Why Your Business Should Spend The Extra Time Personalizing Digital Content

Carlos de Torres | Posted 12.24.2014 | Canada Business
Carlos de Torres

When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.

Get Back To the Basics When It Comes To SEO

Jeff Quipp | Posted 10.18.2014 | Canada Business
Jeff Quipp

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.

How Digital Distribution is Transforming the Canadian Television Industry

Dan Fricker | Posted 09.25.2013 | Canada Business
Dan Fricker

The new age of digital distribution has drastically changed traditional entertainment models. While some entities struggle to survive in the wake of giants like Hulu and Netflix, many Canadian entertainment houses are finding exciting and promising new routes of success.

Canadian Program Launches Hot New Creative Startups

Andrea Carson Barker | Posted 05.22.2013 | Canada Impact
Andrea Carson Barker

A hugely innovative project of the CFC's MediaLab, ideaBOOST is billed as "a business and creative development lab" designed to help small companies navigate the entertainment and technology startup market by mentoring them with industry leaders across North America.

Antelope: Making Content its Own Kingdom

Hessie Jones | Posted 02.11.2013 | Canada Business
Hessie Jones

These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.

The Canadian Program Giving Creative Startups a Boost

Andrea Carson Barker | Posted 01.09.2013 | Canada Business
Andrea Carson Barker

Last week, the Canadian Film Centre's CFC Media Lab launched a fantastic new program called ideaBOOST, designed to assist artists and companies exploring the frontier in digital entertainment. IdeaBOOST brings industry into the equation, and I think that's what makes it such an impressive concept. Here are several that sounded particularly exciting.

The Internet: Bring Your V.I.P. Card to Get Online

Mitch Joel | Posted 08.12.2012 | Canada Business
Mitch Joel

While people are sharing more personal information online than ever before, we're also seeing a world where the dominant players are creating nothing more than a walled garden. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. We initially thought that the Internet was an open platform, but is it too closed?