DIGITAL CONTENT

Chris Wattie / Reuters

CanCon Is Still Relevant In The Digital Age

The digital revolution has brought many wonderful things. Canadians can plug into international events from the comfort of their own home or office, or from just about anywhere thanks to mobile devices. And the world, we hope, can do the same to find out about the great north -- Canada. The challenge, it seems, is in making sure there's Canadian content for the world to find and enjoy. Finding ways to balance the digital era with supporting local programming is key if Canada is going to continue to foster local democracy in communities.
ASSOCIATED PRESS

Social Media Can Help Rebuild the Dwindling #LeafsNation

Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
Dave Broberg via Getty Images

How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
Minerva Studio via Getty Images

Get Back To the Basics When It Comes To SEO

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
WikiMedia:

Antelope: Making Content its Own Kingdom

These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.
Alamy

The Canadian Program Giving Creative Startups a Boost

Last week, the Canadian Film Centre's CFC Media Lab launched a fantastic new program called ideaBOOST, designed to assist artists and companies exploring the frontier in digital entertainment. IdeaBOOST brings industry into the equation, and I think that's what makes it such an impressive concept. Here are several that sounded particularly exciting.
Alamy

The Internet: Bring Your V.I.P. Card to Get Online

While people are sharing more personal information online than ever before, we're also seeing a world where the dominant players are creating nothing more than a walled garden. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. We initially thought that the Internet was an open platform, but is it too closed?