With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.
If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.
Last week, the Canadian Film Centre's CFC Media Lab launched a fantastic new program called ideaBOOST, designed to assist artists and companies exploring the frontier in digital entertainment. IdeaBOOST brings industry into the equation, and I think that's what makes it such an impressive concept. Here are several that sounded particularly exciting.
While people are sharing more personal information online than ever before, we're also seeing a world where the dominant players are creating nothing more than a walled garden. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. We initially thought that the Internet was an open platform, but is it too closed?