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As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a unique, search-optimized article. Until someone steals my work and reposts it.
The digital revolution has brought many wonderful things. Canadians can plug into international events from the comfort of their own home or office, or from just about anywhere thanks to mobile devices. And the world, we hope, can do the same to find out about the great north -- Canada. The challenge, it seems, is in making sure there's Canadian content for the world to find and enjoy. Finding ways to balance the digital era with supporting local programming is key if Canada is going to continue to foster local democracy in communities.
Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.
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Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
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Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.
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With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
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Your entire "content portfolio" reflects who you are and hence becomes part of your personal brand. I believe anything that you comment, share, recommend and "like" are also part of your content portfolio.
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When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.
If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.
The new age of digital distribution has drastically changed traditional entertainment models. While some entities struggle to survive in the wake of giants like Hulu and Netflix, many Canadian entertainment houses are finding exciting and promising new routes of success.
A hugely innovative project of the CFC's MediaLab, ideaBOOST is billed as "a business and creative development lab" designed to help small companies navigate the entertainment and technology startup market by mentoring them with industry leaders across North America.
These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.
Last week, the Canadian Film Centre's CFC Media Lab launched a fantastic new program called ideaBOOST, designed to assist artists and companies exploring the frontier in digital entertainment. IdeaBOOST brings industry into the equation, and I think that's what makes it such an impressive concept. Here are several that sounded particularly exciting.
While people are sharing more personal information online than ever before, we're also seeing a world where the dominant players are creating nothing more than a walled garden. Part of this is a bigger/newer trend that we're starting to see: brands that are selling both products and services that are intertwined. We initially thought that the Internet was an open platform, but is it too closed?