Digital Marketing Agency

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

Why We Shouldn't Cast Away Podcasting

Mitch Joel | Posted 07.01.2012 | Canada
Mitch Joel

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.

Are Those Robots or People Clicking on Your Site?

Mitch Joel | Posted 05.20.2012 | Canada Business
Mitch Joel

The use of robots to crawl the Internet to grab as much information for possible in a malicious way is nothing new. The ability for website owners to get smarter and ensure that they are protecting their consumers (from both the robots and third-party deals) is nothing new, either, but the numbers are getting out of control.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Does This Blog Make Me Look Fat?

Mitch Joel | Posted 03.25.2012 | Canada Business
Mitch Joel

When it comes to blogging, we're still insecure. With over a decade of blogging under our global belts, it's still a new and developing form of communications and media that has yet to fully mature and find it's permanent place in the media landscape. But it could help your company a lot.