Digital Marketing

The Modern SEO Guide For Entrepreneurs

Tarek Riman | Posted 03.14.2017 | Canada Business
Tarek Riman

How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry ...

Conducting A Site Migration Without Losing Rankings, Traffic Or SEO

Tarek Riman | Posted 03.06.2017 | Canada
Tarek Riman

Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more oft...

Facebook Could Be The Mass Media Of Tomorrow

Mitch Joel | Posted 02.03.2017 | Canada
Mitch Joel

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi...

The Frightening Ramifications Of High-Frequency Advertising

Mitch Joel | Posted 02.02.2017 | Canada
Mitch Joel

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising wil...

The Easiest Way To Navigate This Media Minefield

Mitch Joel | Posted 02.01.2017 | Canada
Mitch Joel

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outle...

What Online Marketers Can Do When They Have Exhausted Social Media

Jason Meller | Posted 11.25.2016 | Canada Business
Jason Meller

Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.

For Savvy Small Businesses, Going Digital Is No Longer Optional

MasterCard Canada | Posted 11.08.2016 | Canada Business
MasterCard Canada

With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.

Micro-Influencers Prove Less Can Be More In Marketing

Lyda Mclallen | Posted 10.26.2016 | Canada Business
Lyda Mclallen

The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.

How To Capitalize On Your Company's Off-Season

Tarek Riman | Posted 10.17.2016 | Canada
Tarek Riman

Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.

How The Real Estate Industry Is Evolving In The Digital Age

The RentSeeker.ca Team | Posted 10.14.2016 | Canada Business
The RentSeeker.ca Team

With over 90 per cent of renters and home-buyers starting their research and property search online, realtors, property managements firms and REIT's are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI).

4 Free Tools To Audit Where Your Site Stands

Tarek Riman | Posted 09.26.2016 | Canada
Tarek Riman

When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?

7 Key Tips For Marketing Your Local Business

Tarek Riman | Posted 09.16.2016 | Canada Business
Tarek Riman

Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.

4 Things Entrepreneurs Need To Know About Digital Marketing

Tarek Riman | Posted 08.23.2016 | Canada Business
Tarek Riman

In this day and age, digital marketing is like the vitamins for your business -- an essential part of growth. Here are 4 things that entrepreneurs need to understand about the importance of running digital marketing in parallel with product and service development.

How To Create A CASL-Compliant Marketing List

Vahagn Aydinyan | Posted 08.05.2016 | Canada Business
Vahagn Aydinyan

Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.

3 Common SEO Mistakes To Watch Out For As An Entrepreneur

Tarek Riman | Posted 08.02.2016 | Canada Business
Tarek Riman

There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.

Manage Your Social Media Following And Still Get S*** Done

Cheryl Muir | Posted 07.20.2016 | Canada Business
Cheryl Muir

Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?

A Retail Marketer's Guide To Getting On The Emoji Train

Alyssa Altman | Posted 05.16.2016 | Canada Business
Alyssa Altman

The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.

15 Ways To Tell Search Engines Your Business Is Canadian

Melody McKinnon | Posted 05.12.2016 | Canada Business
Melody McKinnon

One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.

Scale Your Marketing Strategy With Engagement And Automation

Reggie Ramone | Posted 04.18.2016 | Canada Business
Reggie Ramone

By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.

Why Digital Music Platforms Are Failing

N/A | Posted 04.13.2016 | Canada Living
N/A

When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?

How To Choose The Best Camera For Your Small Business Video

Sacha DeVoretz | Posted 04.08.2016 | Canada Business
Sacha DeVoretz

In my series on how small businesses can create videos to engage and attract new customers, I have discussed the importance of choosing the best camera for the videos your business wants to make. Let's break down the best contenders!

Google Amped For Mobile Revenue With Help From Marketers

Melanie Nathan | Posted 03.25.2017 | Canada Business
Melanie Nathan

Google has recently integrated AMP into its mobile search results. It claims pages will load "blazing fast," and viewers will be able to easily scroll without wasting time. Google explains pages built with AMP load approximately four-times faster and utilize 10-times less data than similar pages without AMP.

Drew Campbell: Thinking Outside The Pizza Box

Caitie Drewery | Posted 03.25.2017 | Canada Business
Caitie Drewery

His work with Boston Pizza has been seen worldwide -- with memorable campaigns like the Pizza Game Changers (which showcased prototypes for 8 Boston Pizza innovations) and The Trophy Model spots. But it's his innovative, creative and "outside the pizza box" marketing style that have helped him stand out from the crowd.

4 Ways To Learn What Your Customers Aren't Telling You

Ali Tajsekander | Posted 03.18.2017 | Canada Business
Ali Tajsekander

One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.

Restaurants Can Create A Hashtag-Worthy Reputation

Nick Cowling | Posted 03.15.2017 | Canada Business
Nick Cowling

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.