Digital Marketing

Scale Your Marketing Strategy With Engagement And Automation

Reggie Ramone | Posted 04.18.2016 | Canada Business
Reggie Ramone

By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.

Why Digital Music Platforms Are Failing

N/A | Posted 04.13.2016 | Canada Living
N/A

When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?

How To Choose The Best Camera For Your Small Business Video

Sacha DeVoretz | Posted 04.08.2016 | Canada Business
Sacha DeVoretz

In my series on how small businesses can create videos to engage and attract new customers, I have discussed the importance of choosing the best camera for the videos your business wants to make. Let's break down the best contenders!

Google Amped For Mobile Revenue With Help From Marketers

Melanie Nathan | Posted 03.24.2016 | Canada Business
Melanie Nathan

Google has recently integrated AMP into its mobile search results. It claims pages will load "blazing fast," and viewers will be able to easily scroll without wasting time. Google explains pages built with AMP load approximately four-times faster and utilize 10-times less data than similar pages without AMP.

Drew Campbell: Thinking Outside The Pizza Box

Caitie Drewery | Posted 03.24.2016 | Canada Business
Caitie Drewery

His work with Boston Pizza has been seen worldwide -- with memorable campaigns like the Pizza Game Changers (which showcased prototypes for 8 Boston Pizza innovations) and The Trophy Model spots. But it's his innovative, creative and "outside the pizza box" marketing style that have helped him stand out from the crowd.

4 Ways To Learn What Your Customers Aren't Telling You

Ali Tajsekander | Posted 03.17.2016 | Canada Business
Ali Tajsekander

One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.

Restaurants Can Create A Hashtag-Worthy Reputation

Nick Cowling | Posted 03.14.2016 | Canada Business
Nick Cowling

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.

Kendra Nicholson: Fairy Beer Mother

Caitie Drewery | Posted 03.10.2016 | Canada Living
Caitie Drewery

Self proclaimed "fairy beer mother" Kendra is the community manager of one of the fastest growing companies in Toronto -- Steam Whistle. She's responsible for producing the excellent online content that comes out of the brewery and is the voice behind the hugely popular social media accounts. I sat down with her and asked for more details about her dream job.

How Going Against Best Practices Can Work In Your Favour

Ali Tajsekander | Posted 02.29.2016 | Canada Business
Ali Tajsekander

Marketers love "best practice." It informs the way we design our sites, gives us ideas for optimizations and A/B tests, and justifies our investment ...

Focus On Technology Over Brand Experience At Your Own Risk

Joseph Donia | Posted 02.02.2016 | Canada Business
Joseph Donia

Brand experience, the way I approach it, focuses on creating positive emotional outcomes for every interaction with a brand, whether that person is a prospect, a buyer, or an employee. That experience can come via content, service experiences, telephone calls, or retail experiences, among others.

Trump: The World's Best Content Marketer?

Selena Cameron | Posted 02.02.2016 | Canada Politics
Selena Cameron

The one thing that has caught us off guard about Donald Trump: he's proven to be a savvy, reliable and, frankly, brilliant self-marketer. He knows what to say, when to say it, and to whom -- and how to elicit the reaction he wants when he needs it.

Using Soft Metrics To Evaluate Ongoing Performance

Jeff Quipp | Posted 12.18.2015 | Canada Business
Jeff Quipp

In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric li...

5 Digital Advertising Predictions For 2016

Vitaly Pecherskiy | Posted 12.15.2015 | Canada Business
Vitaly Pecherskiy

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.

How An Entrepreneur Can Market Like A Fortune 500

Tarek Riman | Posted 12.04.2015 | Canada Business
Tarek Riman

What small business and startups can learn from Fortune 500s? What can SMBs do as well as (or even better than) Fortune 500s, without a Fortune 500 budget? The answer is in changing consumer attitudes. Markets and marketing have undergone huge changes in the past decade. So have consumers.

Hashtags Can Help Small Businesses Play In The Big Leagues

Jennifer Osborne | Posted 12.04.2015 | Canada Business
Jennifer Osborne

One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.

We Are No Longer Marketing To Consumers

Tarek Riman | Posted 11.30.2015 | Canada Business
Tarek Riman

Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

Why Small Businesses Should Consider Outsourcing Marketing

Jeff Quipp | Posted 09.29.2015 | Canada Business
Jeff Quipp

It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.

How to Use Content Marketing to Maximize Brand Experience

Joseph Donia | Posted 09.18.2015 | Canada Business
Joseph Donia

Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.

Canada's First Digital Election Will Change How Campaigns Court Votes

Lindsay Finneran Gingras | Posted 09.04.2015 | Canada Politics
Lindsay Finneran Gingras

Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2015 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

We Should Be Innovating With Privacy in Mind

Jennifer Osborne | Posted 08.07.2015 | Canada Business
Jennifer Osborne

Consumers want streamlined and intuitive products, but sometimes that comes at the cost of giving up some privacy. Businesses and developers want to create apps that will be used by many, which leads to monetization via fees, advertising and leveraging of data collected.

Avoid These Five Common Digital Marketing Mistakes

Jeff Quipp | Posted 07.23.2015 | Canada Business
Jeff Quipp

There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.

What Makes Your Brand Authentic?

The Huffington Post Canada | Posted 07.21.2015 | Canada Business

“We have to be structured for the future. I think a lot of companies are re-looking at how things are. Are silos the way to do it? Are specialties the way to do it? Maybe, maybe not. But now is the time to look at structure to be poised to go into the future.”

What Does It Mean To Be Brave On The Internet?

The Huffington Post Canada | Posted 07.20.2015 | Canada Business

"Try new things. Don’t be fearful of these new platforms. That doesn’t mean you shouldn’t have to try them all at once.”