NiroDesign via Getty Images
This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
AntonioGuillem via Getty Images
Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
neyro2008 via Getty Images
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
D3Damon via Getty Images
Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
Robert Daly via Getty Images
What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles a...
mrPliskin via Getty Images
If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whethe...
scyther5 via Getty Images
It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? H...
PeopleImages via Getty Images
Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
mikkelwilliam via Getty Images
With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.
IakovKalinin via Getty Images
The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
keport via Getty Images
Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.
Martin Barraud via Getty Images
With over 90 per cent of renters and home-buyers starting their research and property search online, realtors, property managements firms and REIT's are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI).
Paul Bradbury via Getty Images
When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?
Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.