Digital Marketing

Businesses Should Bow to Creator Culture

Carlos de Torres | Posted 04.17.2014 | Canada
Carlos de Torres

Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.

WATCH: Sophie Kelly Says Content Still Drives Innovation

Posted 04.17.2014 | Canada Business

When Sophie Kelly, CEO of The Barbarian Group, sees people the world over swiping on their phones or devices to get new content, it reinforces in her ...

Three Examples of Contextual Advertising Done Right

Jeff Quipp | Posted 03.19.2014 | Canada Business
Jeff Quipp

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.

Sink or Swim: How to Hire From a Deep Pool of Candidates

Jeff Quipp | Posted 11.27.2013 | Canada Business
Jeff Quipp

Any way you cut it, the process of hiring employees that are the best fit for your company can be arduous and stressful. And with so many people looking for employment, we can expect that identifying the right candidate for the job will only get more difficult. Here are a few strategies we've been using.

Watch: Connected Consumers Are Forcing Retailers To Innovate

Posted 07.16.2013 | Canada Business

Darrell MacMullin has seen the rise of a empowered consumer marketplace that is emboldened by all the tools at their disposal. The challenge for retai...

WATCH: Time For Marketers To Change Mindset

Posted 09.09.2013 | Canada Business

The biggest challenge for marketers in this digital age is to get inside the heads of their customers, said Marketing Profs chief content officer Ann ...

WATCH: Advertisers Need to Think Beyond Banner Ads

Posted 09.01.2013 | Canada Business

There is a real demand by consumers for online content, whether it is accessible by phone, computer or other devices. However, according to social med...

WATCH: Everything You Know About Shopping Is Changing

Posted 08.26.2013 | Canada Business

If you are running a retail business and you are not actively seeking to improve your digital capabilities, you get run over by what Well.ca CEO Ali A...

WATCH: Online Video Opens Up Dialogue With Customers

Posted 06.18.2013 | Canada Business

There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

WATCH: Technology is changing the customer experience

Posted 06.26.2013 | Canada Business

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of mar...

WATCH: Canada Suffers From E-Commerce Consumer Gap

Posted 06.04.2013 | Canada Business

No one likes to get left behind or miss an opportunity, but according to marketing specialist Ron Tite, of the Tite Group, that is exactly what is hap...

WATCH: Adversity Is Mother Of Retail Innovation

Posted 07.28.2013 | Canada Business

Ask Doug Stephens and he is clear, the best innovations come from necessity. “I really believe that adversity is the mother of innovation,” sai...

Yahoo's Billion Dollar Bet on Tumblr

Mitch Joel | Posted 07.28.2013 | Canada Business
Mitch Joel

If Yahoo can acquire sites like Tumblr and Hulu while pushing beyond their history of being a Web portal, spending a billion dollars on a platform like Tumblr and/or Hulu could well be the cheapest way for a company of that size and magnitude to not only save itself, but rebuild its brand reputation as a leader in the digital world.

Modern Ad Dollars go to Digital Pioneers

Lisa Ostrikoff | Posted 07.24.2013 | Canada Business
Lisa Ostrikoff

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

WATCH: Canadian Media Changing With Technology

Posted 05.28.2013 | Canada Business

As Managing Editor of Huffington Post Canada, Kenny Yum plays a leading role in a new era of Canadian media. He's witnessed first-hand the way tech...

WATCH: Canada's E-commerce Landscape Needs Shifting

Posted 07.14.2013 | Canada Business

When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts. One one hand, Canadians are engaged online unlike any other country...

WATCH: Canadians Are Honest Digital Brokers

Posted 05.10.2013 | Canada Business

Dan Levy thinks it is good to bring a little skepticism to the table, especially when you are talking about the digital marketplace. The Editor of ...

WATCH: Time is Right For Canadian E-Commerce Market

Posted 05.10.2013 | Canada Business

Drew Green has been on the forefront of Canada's emerging online shopping market, and he understands why Canadian consumers have lagged behind other c...

WATCH: HubSpot CMO Says Engagement Key Factor In Effective Digital Strategy

Sasha Nagy | Posted 04.23.2013 | Canada Business

According to HubSpot CMO Mike Volpe, the world of digital marketing has changed and there is no point trying to take things back to the way they were....

The Problem With Allowing Consumers to Opt Out

Mitch Joel | Posted 06.15.2013 | Canada Business
Mitch Joel

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

WATCH: Mountain Equipment Co-op CEO: Technology Driving Change In Retail Sector

Posted 06.11.2013 | Canada Business

Mountain Equipment Co-op CEO David Labistour says the fast pace of technological change across society has also changed the retail sector in profound ...

WATCH: What Makes Canada Different From U.S.? Not Much, Says Mike Lipkin

Posted 05.10.2013 | Canada Business

As President of Environics/Lipkin, Mike Lipkin spends much of his time and energy answering questions about Canada's identity and its place in the wor...

Google Takes Retargeting Mainstream

Dax Hamman | Posted 05.19.2013 | Canada Business
Dax Hamman

My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."

Calling All Musicians: Learn How to Market Yourself

Paul Tobey | Posted 05.19.2013 | Canada Music
Paul Tobey

Now, more than ever, with record labels substantially cutting A&R budgets, the pressure is on the music artists, both signed and independent, to invest in their own marketing. Luckily, in the digital age, marketing yourself is easier than ever -- if you know how to use the tools properly.

WATCH: Benjamin Palmer at DX3: Attractive Marketing

Posted 03.13.2013 | Canada Business

Benjamin Palmer, chief executive officer of New York City's The Barbarian Group, is a marketing visionary who has developed innovative interactive mar...