Digital Marketing

How To Capitalize On Your Company's Off-Season

Tarek Riman | Posted 10.17.2016 | Canada
Tarek Riman

Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.

How The Real Estate Industry Is Evolving In The Digital Age

The Team | Posted 10.14.2016 | Canada Business
The Team

With over 90 per cent of renters and home-buyers starting their research and property search online, realtors, property managements firms and REIT's are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI).

4 Free Tools To Audit Where Your Site Stands

Tarek Riman | Posted 09.26.2016 | Canada
Tarek Riman

When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?

7 Key Tips For Marketing Your Local Business

Tarek Riman | Posted 09.16.2016 | Canada Business
Tarek Riman

Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.

4 Things Entrepreneurs Need To Know About Digital Marketing

Tarek Riman | Posted 08.23.2016 | Canada Business
Tarek Riman

In this day and age, digital marketing is like the vitamins for your business -- an essential part of growth. Here are 4 things that entrepreneurs need to understand about the importance of running digital marketing in parallel with product and service development.

How To Create A CASL-Compliant Marketing List

Vahagn Aydinyan | Posted 08.05.2016 | Canada Business
Vahagn Aydinyan

Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.

3 Common SEO Mistakes To Watch Out For As An Entrepreneur

Tarek Riman | Posted 08.02.2016 | Canada Business
Tarek Riman

There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.

Manage Your Social Media Following And Still Get S*** Done

Cheryl Muir | Posted 07.20.2016 | Canada Business
Cheryl Muir

Yes, this is the biggest First World Problem known to (wo)man. But it does present a very real challenge - how does one manage a prominent social media following while staying productive?

A Retail Marketer's Guide To Getting On The Emoji Train

Alyssa Altman | Posted 05.16.2016 | Canada Business
Alyssa Altman

The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.

15 Ways To Tell Search Engines Your Business Is Canadian

Melody McKinnon | Posted 05.12.2016 | Canada Business
Melody McKinnon

One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.

Scale Your Marketing Strategy With Engagement And Automation

Reggie Ramone | Posted 04.18.2016 | Canada Business
Reggie Ramone

By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.

Why Digital Music Platforms Are Failing

N/A | Posted 04.13.2016 | Canada Living

When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?

How To Choose The Best Camera For Your Small Business Video

Sacha DeVoretz | Posted 04.08.2016 | Canada Business
Sacha DeVoretz

In my series on how small businesses can create videos to engage and attract new customers, I have discussed the importance of choosing the best camera for the videos your business wants to make. Let's break down the best contenders!

Google Amped For Mobile Revenue With Help From Marketers

Melanie Nathan | Posted 03.24.2016 | Canada Business
Melanie Nathan

Google has recently integrated AMP into its mobile search results. It claims pages will load "blazing fast," and viewers will be able to easily scroll without wasting time. Google explains pages built with AMP load approximately four-times faster and utilize 10-times less data than similar pages without AMP.

Drew Campbell: Thinking Outside The Pizza Box

Caitie Drewery | Posted 03.24.2016 | Canada Business
Caitie Drewery

His work with Boston Pizza has been seen worldwide -- with memorable campaigns like the Pizza Game Changers (which showcased prototypes for 8 Boston Pizza innovations) and The Trophy Model spots. But it's his innovative, creative and "outside the pizza box" marketing style that have helped him stand out from the crowd.

4 Ways To Learn What Your Customers Aren't Telling You

Ali Tajsekander | Posted 03.17.2016 | Canada Business
Ali Tajsekander

One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.

Restaurants Can Create A Hashtag-Worthy Reputation

Nick Cowling | Posted 03.14.2016 | Canada Business
Nick Cowling

If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.

Kendra Nicholson: Fairy Beer Mother

Caitie Drewery | Posted 03.10.2016 | Canada Living
Caitie Drewery

Self proclaimed "fairy beer mother" Kendra is the community manager of one of the fastest growing companies in Toronto -- Steam Whistle. She's responsible for producing the excellent online content that comes out of the brewery and is the voice behind the hugely popular social media accounts. I sat down with her and asked for more details about her dream job.

How Going Against Best Practices Can Work In Your Favour

Ali Tajsekander | Posted 02.29.2016 | Canada Business
Ali Tajsekander

Marketers love "best practice." It informs the way we design our sites, gives us ideas for optimizations and A/B tests, and justifies our investment ...

Focus On Technology Over Brand Experience At Your Own Risk

Joseph Donia | Posted 02.02.2016 | Canada Business
Joseph Donia

Brand experience, the way I approach it, focuses on creating positive emotional outcomes for every interaction with a brand, whether that person is a prospect, a buyer, or an employee. That experience can come via content, service experiences, telephone calls, or retail experiences, among others.

Trump: The World's Best Content Marketer?

Selena Cameron | Posted 02.02.2016 | Canada Politics
Selena Cameron

The one thing that has caught us off guard about Donald Trump: he's proven to be a savvy, reliable and, frankly, brilliant self-marketer. He knows what to say, when to say it, and to whom -- and how to elicit the reaction he wants when he needs it.

Using Soft Metrics To Evaluate Ongoing Performance

Jeff Quipp | Posted 12.18.2015 | Canada Business
Jeff Quipp

In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric li...

5 Digital Advertising Predictions For 2016

Vitaly Pecherskiy | Posted 12.15.2015 | Canada Business
Vitaly Pecherskiy

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.

How An Entrepreneur Can Market Like A Fortune 500

Tarek Riman | Posted 12.04.2015 | Canada Business
Tarek Riman

What small business and startups can learn from Fortune 500s? What can SMBs do as well as (or even better than) Fortune 500s, without a Fortune 500 budget? The answer is in changing consumer attitudes. Markets and marketing have undergone huge changes in the past decade. So have consumers.

Hashtags Can Help Small Businesses Play In The Big Leagues

Jennifer Osborne | Posted 12.04.2015 | Canada Business
Jennifer Osborne

One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.