Digital Marketing

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

Why Small Businesses Should Consider Outsourcing Marketing

Jeff Quipp | Posted 09.29.2015 | Canada Business
Jeff Quipp

It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.

How to Use Content Marketing to Maximize Brand Experience

Joseph Donia | Posted 09.18.2015 | Canada Business
Joseph Donia

Brand. It's an abstract concept surrounded by many myths and much misinformation. Chief among them is the assumption that a brand is first and foremost about a logo, tagline, or mission statement. Yes, these things matter, but not nearly as much as you might think.

Canada's First Digital Election Will Change How Campaigns Court Votes

Lindsay Finneran Gingras | Posted 09.04.2015 | Canada Politics
Lindsay Finneran Gingras

Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2015 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

We Should Be Innovating With Privacy in Mind

Jennifer Osborne | Posted 08.07.2015 | Canada Business
Jennifer Osborne

Consumers want streamlined and intuitive products, but sometimes that comes at the cost of giving up some privacy. Businesses and developers want to create apps that will be used by many, which leads to monetization via fees, advertising and leveraging of data collected.

Avoid These Five Common Digital Marketing Mistakes

Jeff Quipp | Posted 07.23.2015 | Canada Business
Jeff Quipp

There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.

What Makes Your Brand Authentic?

The Huffington Post Canada | Posted 07.21.2015 | Canada Business

“We have to be structured for the future. I think a lot of companies are re-looking at how things are. Are silos the way to do it? Are specialties the way to do it? Maybe, maybe not. But now is the time to look at structure to be poised to go into the future.”

What Does It Mean To Be Brave On The Internet?

The Huffington Post Canada | Posted 07.20.2015 | Canada Business

"Try new things. Don’t be fearful of these new platforms. That doesn’t mean you shouldn’t have to try them all at once.”

Understand Your Online Target Audience in Three Steps

Jennifer Osborne | Posted 07.08.2015 | Canada Business
Jennifer Osborne

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.

What Political Campaigns Need to Learn From Digital Marketers

Jeff Quipp | Posted 06.24.2015 | Canada Politics
Jeff Quipp

It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.

Not All Social Media Campaigns Are Created Equal

Joseph Donia | Posted 05.12.2015 | Canada Business
Joseph Donia

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.

Wearable Technology Is the Next Frontier of Digital Marketing

Jeff Quipp | Posted 05.11.2015 | Canada Business
Jeff Quipp

Many industry experts expect the new Apple Watch to bring demand for wearable technology to a new level. It will be interesting to see the level of impact the Apple Watch may have on various industries, including digital marketing.

How To Create a Well-Oiled Blog Machine

Jeff Quipp | Posted 04.25.2015 | Canada Business
Jeff Quipp

Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

The Type of Idiots Who Ruin Facebook (Hint: The Tag All-Star)

Sajeel Qureshi | Posted 03.15.2015 | Canada Living
Sajeel Qureshi

The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 02.10.2015 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 01.18.2015 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

WATCH: Businesses Need To Raise Their Digital Intelligence

Posted 11.14.2014 | Canada Business

Duncan Fulton helps run one of Canada's largest retail operations as senior vice-president, communications and corporate affairs, for Canadian Tire Co...

Why You Hate Digital Marketers

Sajeel Qureshi | Posted 01.12.2015 | Canada Business
Sajeel Qureshi

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.

Why CASL Is Not the End for Digital Marketers

Colleen Albiston | Posted 01.05.2015 | Canada Business
Colleen Albiston

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.

It's Time We Ended the Gender Gap in Digital

Jennifer Osborne | Posted 12.10.2014 | Canada Business
Jennifer Osborne

When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.

3 Tips to Build Your Offline and Online Network

Sajeel Qureshi | Posted 12.05.2014 | Canada Business
Sajeel Qureshi

Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...

What Customer Service People Really Wish They Could Say to You

Sajeel Qureshi | Posted 11.08.2014 | Canada Business
Sajeel Qureshi

Support is your organization's front line. Customers call them with problems. If your business is a football team your sales people are your offense. Support people are your defense. Here's a few things a support person wants to tell you, but can't.