Digital Marketing

Not All Social Media Campaigns Are Created Equal

Joseph Donia | Posted 05.12.2015 | Canada Business
Joseph Donia

With video continuing to dominate on social media as a more relatable, engaging and effective alternative to static forms of content, brands have a lot to win in this sphere, especially those with causes to promote. But not all videos are created equal, and not all campaigns know how give a video the leverage it needs to be seen.

Wearable Technology Is the Next Frontier of Digital Marketing

Jeff Quipp | Posted 05.11.2015 | Canada Business
Jeff Quipp

Many industry experts expect the new Apple Watch to bring demand for wearable technology to a new level. It will be interesting to see the level of impact the Apple Watch may have on various industries, including digital marketing.

How To Create a Well-Oiled Blog Machine

Jeff Quipp | Posted 04.25.2015 | Canada Business
Jeff Quipp

Recognizing an individual's efforts will inspire more employees to produce quality posts. This acknowledgment could be as simple as an all-employee email with a link to the post. Other rewards could include a personal email from the CEO thanking the employee for their continued contribution.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

The Type of Idiots Who Ruin Facebook (Hint: The Tag All-Star)

Sajeel Qureshi | Posted 03.15.2015 | Canada Living
Sajeel Qureshi

The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 02.10.2015 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 01.18.2015 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

WATCH: Businesses Need To Raise Their Digital Intelligence

Posted 11.14.2014 | Canada Business

Duncan Fulton helps run one of Canada's largest retail operations as senior vice-president, communications and corporate affairs, for Canadian Tire Co...

Why You Hate Digital Marketers

Sajeel Qureshi | Posted 01.12.2015 | Canada Business
Sajeel Qureshi

The next time you love talking to a digital marketer will probably be the first time you love talking to a digital marketer. They blabber more than Steve Urkel and act less than Mark Hamill after Star Wars. These are the idiotic things digital marketers say that drive the rest of the working world crazy.

Why CASL Is Not the End for Digital Marketers

Colleen Albiston | Posted 01.05.2015 | Canada Business
Colleen Albiston

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.

It's Time We Ended the Gender Gap in Digital

Jennifer Osborne | Posted 12.10.2014 | Canada Business
Jennifer Osborne

When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.

3 Tips to Build Your Offline and Online Network

Sajeel Qureshi | Posted 12.05.2014 | Canada Business
Sajeel Qureshi

Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...

What Customer Service People Really Wish They Could Say to You

Sajeel Qureshi | Posted 11.08.2014 | Canada Business
Sajeel Qureshi

Support is your organization's front line. Customers call them with problems. If your business is a football team your sales people are your offense. Support people are your defense. Here's a few things a support person wants to tell you, but can't.

Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

Sajeel Qureshi | Posted 10.11.2014 | Canada Business
Sajeel Qureshi

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

WATCH: Canada's Marketers Need To Take More Risks

Posted 07.25.2014 | Canada Business

Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their...

How SMBs Can Grow Their Contact Databases

Sajeel Qureshi | Posted 08.13.2014 | Canada Business
Sajeel Qureshi

Businesses use marketing automation and CRM software to manage and communicate with their sales contacts. You can build landing pages and broadcast au...

WATCH: Companies Can Engage Consumers With Marketing Automation

Posted 05.09.2014 | Canada Business

Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting...

WATCH: Delivering A Consistent Message To Consumers Pays Dividends

Posted 04.29.2014 | Canada Business

The tools at the disposal of marketers today allows businesses to deliver an accurate message to consumers at various stages of the customer's shoppin...

How Toronto's Mayoral Candidates Are Using Digital Media

Jeff Quipp | Posted 06.24.2014 | Canada
Jeff Quipp

At this point in the mayoral race, none of the candidates are using any digital campaigning techniques that are innovative or novel. Websites and the standard social media avenues are being leveraged, but in today's political environment these are a given. That said, we are still very early in the race.

Businesses Should Bow to Creator Culture

Carlos de Torres | Posted 06.17.2014 | Canada
Carlos de Torres

Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.

WATCH: Sophie Kelly Says Content Still Drives Innovation

Posted 04.17.2014 | Canada Business

When Sophie Kelly, CEO of The Barbarian Group, sees people the world over swiping on their phones or devices to get new content, it reinforces in her ...

Three Examples of Contextual Advertising Done Right

Jeff Quipp | Posted 05.19.2014 | Canada Business
Jeff Quipp

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.

Sink or Swim: How to Hire From a Deep Pool of Candidates

Jeff Quipp | Posted 11.27.2013 | Canada Business
Jeff Quipp

Any way you cut it, the process of hiring employees that are the best fit for your company can be arduous and stressful. And with so many people looking for employment, we can expect that identifying the right candidate for the job will only get more difficult. Here are a few strategies we've been using.

Watch: Connected Consumers Are Forcing Retailers To Innovate

Posted 07.16.2013 | Canada Business

Darrell MacMullin has seen the rise of a empowered consumer marketplace that is emboldened by all the tools at their disposal. The challenge for retai...