When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?
Google has recently integrated AMP into its mobile search results. It claims pages will load "blazing fast," and viewers will be able to easily scroll without wasting time. Google explains pages built with AMP load approximately four-times faster and utilize 10-times less data than similar pages without AMP.
His work with Boston Pizza has been seen worldwide -- with memorable campaigns like the Pizza Game Changers (which showcased prototypes for 8 Boston Pizza innovations) and The Trophy Model spots. But it's his innovative, creative and "outside the pizza box" marketing style that have helped him stand out from the crowd.
One of the most pivotal contributions to a company's success is customer feedback. This critical insight gives a company first hand knowledge as to whether it's on the right track, and if not, what can be done to course correct. But often, it can be difficult to understand exactly how a customer is behaving if all you rely on is direct consumer feedback, as the loudest voices heard aren't necessarily satisfied customers, or even customers at all.
If there is one thing millennials crave more than anything else, it's a great meal at a hip restaurant. This is one generation that eats out more often than any other. Fifty-three per cent of millennials go out to eat once a week, compared with 43 per cent for the general population. For them it's not about the convenience, but rather the experience. When millennials dine out, they know exactly what they're looking for.
Self proclaimed "fairy beer mother" Kendra is the community manager of one of the fastest growing companies in Toronto -- Steam Whistle. She's responsible for producing the excellent online content that comes out of the brewery and is the voice behind the hugely popular social media accounts. I sat down with her and asked for more details about her dream job.
The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.
It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.
Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.