There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of mar...

No one likes to get left behind or miss an opportunity, but according to marketing specialist Ron Tite, of the Tite Group, that is exactly what is hap...

Ask Doug Stephens and he is clear, the best innovations come from necessity. “I really believe that adversity is the mother of innovation,” sai...

As Managing Editor of Huffington Post Canada, Kenny Yum plays a leading role in a new era of Canadian media. He's witnessed first-hand the way tech...

When it comes to E-commerce, Kerry Munro says, Canada is a nation of contrasts. One one hand, Canadians are engaged online unlike any other country...

Dan Levy thinks it is good to bring a little skepticism to the table, especially when you are talking about the digital marketplace. The Editor of ...

Drew Green has been on the forefront of Canada's emerging online shopping market, and he understands why Canadian consumers have lagged behind other c...

According to HubSpot CMO Mike Volpe, the world of digital marketing has changed and there is no point trying to take things back to the way they were....

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. As a consumer, I probably hate it more.

Mountain Equipment Co-op CEO David Labistour says the fast pace of technological change across society has also changed the retail sector in profound ...

As President of Environics/Lipkin, Mike Lipkin spends much of his time and energy answering questions about Canada's identity and its place in the wor...

Benjamin Palmer, chief executive officer of New York City's The Barbarian Group, is a marketing visionary who has developed innovative interactive mar...

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.

In our highly technological world, individuals keep increasing amounts of private and important information electronically. As a consequence, a new category of asset never before considered in estate planning has been created: "digital assets."

Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.

With all due respect to Sherlock Holmes and his Seven-Per-Cent Solution, I'm banging the drum for upping the ante to The 100% Solution. In a nutshell, everything we do should be focused on converting every visitor into a customer.

Retail has been turned on its head. Consumers are actively using mobile devices in larger stores to access hundreds of e-commerce, forums and social sites that hold product information, reviews and competitive pricing. What to do to counter this? Well, we need to arm salespeople with mobile devices that give them that extra advantage and ignore the hard sell and just be really personable and informative using external and internal resources.