When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.
As digital natives, our adaptability to change is far superior than generations past. We swiftly adapt from VHS to DVDs and record players to cassettes to CDs and MP3s. We know what a floppy disk is yet can operate our digital lifestyle almost exclusively on Cloud. Our potential is limitless and our ambition is uncapped. We are pretty brilliant.
Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression of who you are before job interviews, as your new position in a company has been announced, or after hearing about you from someone.
Even though it's become vastly more efficient and effective to digitize work processes over the past few years, they're still stuck in the past, printing off reams of documents. It's unnecessary paper use that wastes resources, undermines productivity, bogs down workflow and prevents companies from realizing competitive advantages derived from becoming digital enterprises.
The organization, at large, will eventually need to wake up and realize the very structures that have lasted for decades are inhibiting them and stifling their ability to effectively understand and pay attention to their customers. This is what the market demands. Yet, companies continue to operate under the guise that what's worked for decades can and will subsist.
Like most 21st-century humans, I am burning the candle at both ends. When I feel the world spinning too quickly and have a moment's respite, I don't look up, I look online. I scroll through Facebook because, well, that's what I do. This indifference to an obviously compulsive behaviour lets a day slip quickly by.
This is a great place to start when looking at your overall video strategy and deciding what content to include and what stories to tell. Come up with three key messages for potential customers to absorb, and then work on simplifying them. Get someone to view your businesses from an outsider's perspective, which can add additional insight.
At this point in the mayoral race, none of the candidates are using any digital campaigning techniques that are innovative or novel. Websites and the standard social media avenues are being leveraged, but in today's political environment these are a given. That said, we are still very early in the race.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
This VIFF, the vast preponderance of films were projected digitally (only four out of 340 films at the fest were actually shown on film). Every film I saw looked and sounded great, insofar as there were no scratches, missing chunks, stutters, mis-projections, or glitches. It's hard to argue with perfection. That said, a new 35mm print of a film like Tarkovsky's Nostalghia is a cause for great excitement, and more than merited a talk with the Cinematheque's Jim Sinclair about film vs. digital, Tarkovsky, and other upcoming film fare.
My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."