Digital Media

Empowering Local Journalists Strengthens the Media

Adam Bemma | Posted 04.10.2014 | Canada Impact
Adam Bemma

Maryanne Waweru-Wanyama created an online resource for Kenyan mothers to connect and share stories. Due to combining both passions: motherhood and journalism, she was offered a chance to attend a digital media workshop by Internews, an international media development organization, and accepted.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

The Accidental Social Media Guru

Kate Hilton | Posted 03.10.2014 | Canada Living
Kate Hilton

Here is what I learned from my year-long immersion course (which, now that you know I'm an imposter, you can take or leave): the true magic of social media is not that it mimics real-life behavior, but that it produces social ties in the real -- not merely the online -- world.

35mm v Digital: The Cinematheque's Jim Sinclair talks Economics, Nostalgia and Tarkovsky

Allan MacInnis | Posted 01.23.2014 | Canada British Columbia
Allan MacInnis

This VIFF, the vast preponderance of films were projected digitally (only four out of 340 films at the fest were actually shown on film). Every film I saw looked and sounded great, insofar as there were no scratches, missing chunks, stutters, mis-projections, or glitches. It's hard to argue with perfection. That said, a new 35mm print of a film like Tarkovsky's Nostalghia is a cause for great excitement, and more than merited a talk with the Cinematheque's Jim Sinclair about film vs. digital, Tarkovsky, and other upcoming film fare.

Why Websites Should Kill Their Comments

Mitch Joel | Posted 01.23.2014 | Canada Business
Mitch Joel

Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

I'm an Entrepreneur and I Have it All

Lisa Ostrikoff | Posted 11.13.2013 | Canada Living
Lisa Ostrikoff

My life has been "busy" and a lot of work for quite some time now, and that's something I don't want to change. I still take the necessary time to unplug and fill myself and my family up, but cannot deny that I also thrive off of creating and growing in business. That will likely always be part of me, even with a new baby at my side. My work is very much tied into what I want to create for my family to benefit from. I have complete respect for the women who grow up with a complete focus on wanting to stay home and raise a family... but for me, part of what I want to represent to my children is showing them that they have the ability to "have it all."

WATCH: Digital Innovation is Part of Canada's DNA

Posted 11.10.2013 | Canada Business

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says ...

WATCH: Seize The Brand Essence And Tell That Story

Posted 09.04.2013 | Canada Business

Mitch Joel of Twist Image doesn't hedge when he speaks about the most important challenge facing companies in the digital space. If you want a relatio...

The Lesser-Known Elections That Truly Shape Canada's Freedom

David Christopher | Posted 10.29.2013 | Canada
David Christopher

Every year, CIRA holds elections and, just like electing a politician to represent your views about how the country should be run, you can elect the CIRA board to represent your views about how the country's Internet should be run. These elections are important. CIRA has considerable resources that could be put more forcefully towards ensuring Canadians have open and affordable options for Internet access. This year four places on CIRA's board are up for election.

WATCH: Canada's Digital Borders Continue To Blur

Posted 10.27.2013 | Canada Business

Michael MacMillan knows what people mean when they insist that Canada's digital landscape is breaking boundaries. There is no doubt that the country's...

WATCH: Canada Needs More Risk Takers

Posted 08.21.2013 | Canada Business

UPDATE: Matt Di Paola is the senior vice-president, General Manager at Critical Mass Canada’s startup community needs more risk takers, according...

WATCH: Canada Won't Suck at E-Commerce Much Longer

Posted 10.06.2013 | Canada Business

Matt Bertulli says Canada's e-commerce should be better than it is. The good news is that it won't stay this way for long. The co-founder and CEO o...

WATCH: Lisa Delorme On Targeting Online 'Window Shoppers'

Posted 09.29.2013 | Canada Business

Lisa Delorme is betting that Canada's highly engaged Internet users are ready to morph into Internet consumers. The catch? There isn't enough product ...

WATCH: Build Your Brand With Social Media

Posted 09.24.2013 | Canada Business

Social media is tool that allows businesses to show their authenticity, says Ed Lee, but to do that, a company must first know who they are, says Ed L...

Watch: Connected Consumers Are Forcing Retailers To Innovate

Posted 07.16.2013 | Canada Business

Darrell MacMullin has seen the rise of a empowered consumer marketplace that is emboldened by all the tools at their disposal. The challenge for retai...

WATCH: Time For Marketers To Change Mindset

Posted 09.09.2013 | Canada Business

The biggest challenge for marketers in this digital age is to get inside the heads of their customers, said Marketing Profs chief content officer Ann ...

WATCH: Advertisers Need to Think Beyond Banner Ads

Posted 09.01.2013 | Canada Business

There is a real demand by consumers for online content, whether it is accessible by phone, computer or other devices. However, according to social med...

WATCH: Everything You Know About Shopping Is Changing

Posted 08.26.2013 | Canada Business

If you are running a retail business and you are not actively seeking to improve your digital capabilities, you get run over by what Well.ca CEO Ali A...

What Media Companies Need to Learn About Selling to Millennials

Kyla Zanardi | Posted 08.21.2013 | Canada
Kyla Zanardi

Confession: we're bingers. You know what were talking about: wait for a full season of Game of Thrones to come out, block off a 'sick day,' and marathon all 10 episodes online. We've all been there. The way we watch and consume content is quickly evolving -- we're demanding more content, and we want it accessible and on-demand.

WATCH: Online Video Opens Up Dialogue With Customers

Posted 06.18.2013 | Canada Business

There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

WATCH: Technology is changing the customer experience

Posted 06.26.2013 | Canada Business

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of mar...

The New Storytelling Frontier

Katherine Brodsky | Posted 08.05.2013 | Canada Living
Katherine Brodsky

It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms. Hollywood's most influential players have taken notice with directors like Peter Jackson and James Cameron embracing transmedia.

WATCH: Canada Suffers From E-Commerce Consumer Gap

Posted 06.04.2013 | Canada Business

No one likes to get left behind or miss an opportunity, but according to marketing specialist Ron Tite, of the Tite Group, that is exactly what is hap...