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I know I'm stating the obvious to my fellow Canucks, but there are a few tried-and-true Canadianisms that have served me well, both professionally and personally (and perhaps that Internet troll of a U.S. president-elect might consider trying them).
Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
Brands today have the ability to develop a direct relationship with customers like never before, says Twist Image President Mitch Joel. It's this growing opportunity that can help major brands develop...
Duncan Fulton helps run one of Canada's largest retail operations as senior vice-president, communications and corporate affairs, for Canadian Tire Corporation CMO, FGL Sports and Mark's. Fulton, spea...
Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!
Brick and mortar retailers that have neglected their online presence must catch up or risk falling permanently behind, says Retail Prophet founder and president Doug Stephens. Consumers are increasing...
When Sophie Kelly, CEO of The Barbarian Group, sees people the world over swiping on their phones or devices to get new content, it reinforces in her an important truth for today's businesses. The uni...
Despite its successes, Digital Canada 150 ultimately suffers from some notable omissions. For a strategy document, it is curiously lacking in actual strategy. The government updates Canadians on what it has done and provides some insight into what it plans to do, but there are few new strategies articulated.
WATERLOO, Ont. — The federal government has outlined its digital strategy for Canadians, with one of its main initiatives to ensure access to secure and competitive Internet and wireless services. Ind...
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
Flickr: Chris Bachner
The City of Vancouver has ignored how quickly digital moves in terms of technology, trends, opportunities for citizen empowerment and needs for infrastructure. For the digitally advanced, Vancouver will continue to be behind the times. For the average citizen, very little change will be seen or felt.
On Wednesday, a U.S. court ruled resoundingly for the universities, concluding that the practices fall squarely within U.S. fair use (good analysis from Grimmelman, Madison, Smith and Krews). The case is an important win for fair use and it points to a potential model for Canadian universities that have lagged behind in ensuring digital access to materials.