Digital Strategy

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Canada's First Digital Election Will Change How Campaigns Court Votes

Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
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Tories Vow 'Digital Privacy Act'

WATERLOO, Ont. — The federal government has outlined its digital strategy for Canadians, with one of its main initiatives to ensure access to secure and competitive Internet and wireless services. Ind...
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Is Smart Marketing An Oxymoron?

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.