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Thanks to the unprecedented pace of change in the market, we are now at a moment where anything is possible. To seize this opportunity, it's important to recognize that the power base is shifting. The new technology buyers of today have extremely high expectations, and increasingly, only want to do business with companies that mirror their own diversity.
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As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
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The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
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How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
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The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed...
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As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and...
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As a long-time advocate for telemedicine as a tool to improve access to care, quality of care and the sustainability of health care systems, Dr. Edward Brown, CEO of the Ontario Telemedicine Network (...
In an industry as important and as complex as health care, embracing innovation is the best way to improve patient care and safety. Integrating intelligent technology into the health-care system is essential to reduce costs and ensure a sustainable future.
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The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
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Electronic money, or e-money, has arrived. It can be transferred through smart phone, tablet, computer, or other ways. This way, people can make quick payments with their phones -- even in physical settings like the grocery store. Will cards be replaced by e-money, the way cash has been mostly replaced by cash?
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I lost someone very special to me to cancer. It was a short battle -- it ended just four months after her diagnosis and just slightly more than six months after she was off sick from work. Then, a few months later a notification popped up on my LinkedIn.
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Call me crazy but the thought of losing my paper agenda has literally woken me up in the middle of the night. How will I know what I have to do the next day? Which client am I supposed to see? What time should I be there? The fact that I had so much valuable information in one irreplaceable place had to stop.
The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
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These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.
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When I was in training, most family doctors worked only with other family doctors and registered nurses. Today, my health care team is rich with a variety of critical skills. But what's missing -- and should be an essential part of any healthcare team -- is the digital expert.
Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
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Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
Patience seems to have fallen by the wayside. In its place, anxiety and frustration have taken hold. In the digital era, patience is no longer a virtue; it is seen as an unnecessary vestige of a bygone era with little value. After all, why wait when instant gratification is just a few clicks away?
Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.
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Social media is great but I sometimes wonder if it feeds an unnecessary amount of insecurity and narcissism. Think about it. The most popular tweet ever is now a "selfie" of famous actors at the Osca...
Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.
You may have noticed variations of the term "online trolling" creeping their way into the style guides of your favourite news outlets over the past year. What the Internet need not attempt is to expunge trolls. Instead, the digital class must work towards a renegotiation of its idioms. A key part of this process will be coaxing more nuance from terms like trolls and trolling, insisting on new ways of delineating the undesirable from the criminal: the process from the by-product. Resist the rush to concede the perch of the troll; it's all many of us have left.
To understand the huge advertising and marketing communications merger this week between Omnicom and Publicis, one need only look back eight years to another advertising deal when Canada's Yellow Page...
The City of Vancouver has ignored how quickly digital moves in terms of technology, trends, opportunities for citizen empowerment and needs for infrastructure. For the digitally advanced, Vancouver will continue to be behind the times. For the average citizen, very little change will be seen or felt.
Remember a company called Blockbuster? What about Sam the Record Man? Think of those companies and what became of them and their industries in the digital world. Now turn your thoughts to learning. Digital technologies are disrupting it in the same way that they disrupted Blockbuster.
While technology like smartphones, tablets and such seem at first glance to be aimed at the young and hip, it's those in need of replacement hips who will be the biggest winners as technology continues to transform our daily lives bit by byte.
When you can Skype with your grandchildren, email your children or keep in touch with old and new friends via Facebook, you don't feel as isolated. For chronic diseases that afflict the elderly, like diabetes and heart disease, there are now so many easy-to-use apps and gadgets to monitor blood-sugar levels, blood pressure and more. Maybe you can teach an old dog new tricks.
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Education is undergoing a huge paradigm shift, not just a facelift. Kids choose the experiences they enjoy. They seek knowledge and education in subject areas they choose -- and that's only the start. Even the concept of the expert is changing, people are deciding who they want to learn from. More and more, the people and institutions and corporations who deliver education are understanding that students are demanding to be at the centre of the user and educational experience.
On Wednesday, a U.S. court ruled resoundingly for the universities, concluding that the practices fall squarely within U.S. fair use (good analysis from Grimmelman, Madison, Smith and Krews). The case is an important win for fair use and it points to a potential model for Canadian universities that have lagged behind in ensuring digital access to materials.
When the iPad came along, instead of the stylus, the new modality is touch, whether to pinch, scroll or "click." So how should a brand think about this whole "touch" revolution? Touch is a powerful and special thing. There are five easy steps to consider for both tablet and smartphone development.
Given the speed and ubiquity of news and information in our supercharged digital landscape, digital natives appear to have developed consumption habits that match the tempo of this constant stream of content, switching from laptop screen to smartphone screen, from TV screen to Xbox console -- opening up hundreds of tabs in one sitting. But like binge eaters filling an emotional void, are digital natives merely gorging themselves on empty calories?
When my friend suggested I get an iPhone, I said that I didn't need one. Now that I've got one (and I love it) I can see he was right about it being a facilitator of convenience and creator of efficiency; boy, is it ever! What I didn't anticipate is that all of those other gadgets in my life would lose their purpose once I got an iPhone.