Digital

filadendron via Getty Images

The Future Demands A More Diverse Workforce

Thanks to the unprecedented pace of change in the market, we are now at a moment where anything is possible. To seize this opportunity, it's important to recognize that the power base is shifting. The new technology buyers of today have extremely high expectations, and increasingly, only want to do business with companies that mirror their own diversity.
PeopleImages via Getty Images

The Importance Of Brand Ambassadors In A Digital World

As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
scanrail via Getty Images

It's Time To Rethink Mobility In The Workplace

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
Ellagrin via Getty Images

5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.