Canada Digital

Businesses Should Bow to Creator Culture

Carlos de Torres | Posted 04.17.2014 | Canada
Carlos de Torres

Providing the resources and platforms for consumers to create has become an embedded part of how people consume. Organizations, no matter the industry, cannot ignore the importance of collaboration and co-creation. We are no longer the experts who can dictate what people want. We are now the apprentices to a very large population of mentors.

Making My Social Media 80% We and 20% Me

Sulemaan Ahmed | Posted 04.16.2014 | Canada
Sulemaan Ahmed

Social media is great but I sometimes wonder if it feeds an unnecessary amount of insecurity and narcissism. Think about it. The most popular tweet ...

Five Easy Steps to Discovering Your Personal Brand

Bobby Umar | Posted 03.28.2014 | Canada
Bobby Umar

Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.

Trolling - I Do Not Think It Means What You Think It Means

Seb FoxAllen | Posted 11.03.2013 | Canada Living
Seb FoxAllen

You may have noticed variations of the term "online trolling" creeping their way into the style guides of your favourite news outlets over the past year. What the Internet need not attempt is to expunge trolls. Instead, the digital class must work towards a renegotiation of its idioms. A key part of this process will be coaxing more nuance from terms like trolls and trolling, insisting on new ways of delineating the undesirable from the criminal: the process from the by-product. Resist the rush to concede the perch of the troll; it's all many of us have left.

Mad Men Doomed to Repeat History

Paul Barter | Posted 10.01.2013 | Canada
Paul Barter

To understand the huge advertising and marketing communications merger this week between Omnicom and Publicis, one need only look back eight years to ...

Why Vancouver's Digital Strategy Falls Short

Nikolas Badminton | Posted 06.08.2013 | Canada British Columbia
Nikolas Badminton

The City of Vancouver has ignored how quickly digital moves in terms of technology, trends, opportunities for citizen empowerment and needs for infrastructure. For the digitally advanced, Vancouver will continue to be behind the times. For the average citizen, very little change will be seen or felt.

How Technology Is Disrupting Learning

Paul Barter | Posted 04.21.2013 | Canada
Paul Barter

Remember a company called Blockbuster? What about Sam the Record Man? Think of those companies and what became of them and their industries in the digital world. Now turn your thoughts to learning. Digital technologies are disrupting it in the same way that they disrupted Blockbuster.

Why Getting Grandpa Online Could Save His Life

Paul Barter | Posted 01.29.2013 | Canada Business
Paul Barter

While technology like smartphones, tablets and such seem at first glance to be aimed at the young and hip, it's those in need of replacement hips who will be the biggest winners as technology continues to transform our daily lives bit by byte. When you can Skype with your grandchildren, email your children or keep in touch with old and new friends via Facebook, you don't feel as isolated. For chronic diseases that afflict the elderly, like diabetes and heart disease, there are now so many easy-to-use apps and gadgets to monitor blood-sugar levels, blood pressure and more. Maybe you can teach an old dog new tricks.

How Technology Is Changing Your Kid's Education

Mike Rizkalla | Posted 12.16.2012 | Canada Business
Mike Rizkalla

Education is undergoing a huge paradigm shift, not just a facelift. Kids choose the experiences they enjoy. They seek knowledge and education in subject areas they choose -- and that's only the start. Even the concept of the expert is changing, people are deciding who they want to learn from. More and more, the people and institutions and corporations who deliver education are understanding that students are demanding to be at the centre of the user and educational experience.

Canada's Digitization Strategy Needs Dose of Fair Dealing

Michael Geist | Posted 12.11.2012 | Canada Business
Michael Geist

On Wednesday, a U.S. court ruled resoundingly for the universities, concluding that the practices fall squarely within U.S. fair use (good analysis from Grimmelman, Madison, Smith and Krews). The case is an important win for fair use and it points to a potential model for Canadian universities that have lagged behind in ensuring digital access to materials.

Rescuing the Reality From Virtual Reality

James Riley | Posted 10.20.2012 | Canada Business
James Riley

When the iPad came along, instead of the stylus, the new modality is touch, whether to pinch, scroll or "click." So how should a brand think about this whole "touch" revolution? Touch is a powerful and special thing. There are five easy steps to consider for both tablet and smartphone development.

Is Your Digital Diet the Equivalent of Junk Food?

Ron Mashate | Posted 10.17.2012 | Canada Living
Ron Mashate

Given the speed and ubiquity of news and information in our supercharged digital landscape, digital natives appear to have developed consumption habits that match the tempo of this constant stream of content, switching from laptop screen to smartphone screen, from TV screen to Xbox console -- opening up hundreds of tabs in one sitting. But like binge eaters filling an emotional void, are digital natives merely gorging themselves on empty calories?

One Gadget To Replace Them All

Ron Kunitzky-Geyser | Posted 07.30.2012 | Canada Living
Ron Kunitzky-Geyser

When my friend suggested I get an iPhone, I said that I didn't need one. Now that I've got one (and I love it) I can see he was right about it being a facilitator of convenience and creator of efficiency; boy, is it ever! What I didn't anticipate is that all of those other gadgets in my life would lose their purpose once I got an iPhone.

Behavioural Advertising: Who's Watching You?

Jennifer Stoddart | Posted 02.18.2012 | Canada
Jennifer Stoddart

How would you feel if mall security cameras didn't simply monitoring you for stealing, but instead kept tabs on the specific brands, styles, colours and sizes of clothes you tried on, the magazines you leafed through at newsstands, what you ordered from the food court, and everything you actually bought during your visit?