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Thanks to the unprecedented pace of change in the market, we are now at a moment where anything is possible. To seize this opportunity, it's important to recognize that the power base is shifting. The new technology buyers of today have extremely high expectations, and increasingly, only want to do business with companies that mirror their own diversity.
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As the CEO of a North American experiential marketing agency, I have a tendency to chronically think about marketing as a whole -- its past, present, and future. With the explosive growth of internet-based marketing approaches, some executives and marketing managers have wondered about the role of brand ambassadors in this new advertising landscape. Do companies still need brand ambassadors for effective marketing? Or are brand ambassadors rendered obsolete by the Digital Age?
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The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.
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How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
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The success of an organization is dependent on its employees. Engaged employees are enthusiastic and committed to their jobs. They understand goals and objectives of the organization and are committed...
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As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and...
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As a long-time advocate for telemedicine as a tool to improve access to care, quality of care and the sustainability of health care systems, Dr. Edward Brown, CEO of the Ontario Telemedicine Network (...
In an industry as important and as complex as health care, embracing innovation is the best way to improve patient care and safety. Integrating intelligent technology into the health-care system is essential to reduce costs and ensure a sustainable future.
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The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
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Electronic money, or e-money, has arrived. It can be transferred through smart phone, tablet, computer, or other ways. This way, people can make quick payments with their phones -- even in physical settings like the grocery store. Will cards be replaced by e-money, the way cash has been mostly replaced by cash?
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I lost someone very special to me to cancer. It was a short battle -- it ended just four months after her diagnosis and just slightly more than six months after she was off sick from work. Then, a few months later a notification popped up on my LinkedIn.
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Call me crazy but the thought of losing my paper agenda has literally woken me up in the middle of the night. How will I know what I have to do the next day? Which client am I supposed to see? What time should I be there? The fact that I had so much valuable information in one irreplaceable place had to stop.
The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.