The Three Letters That Run Global Commerce

The DNS phone book helps humans navigate the underlying complexity of the Internet. Humans don't remember long numbers very well. They remember names much better. Hence the invention of DNS for University, government and then corporate email -− well before the proliferation of websites.

Domain Names Are as Important as Your Children's

Virtually every new business today tries to come up with a company name that will fit a dot-com domain name. Some of the new domain names work quite well -- like .org for governments, .edu for education and the newly minted ".xxx" for, well, you know. But businesses still love the dot-com.