Dove Campaign

Advertising 'Real Women' Is a Step in the Right Direction

N/A Inc. | Posted 07.01.2014 | Canada Living
N/A Inc.

The new ad campaign for Aerie, a lounge wear and lingerie brand owned by American Eagle Outfitters and targeted to young women, has pledged not to use retouching tools such as Photoshop in the company's advertising. Its ads show beautiful women with a few extra pounds and rounder stomachs, smaller or bigger breasts, laugh lines and visible tattoos.

Dove's 'Camera Shy' Tackles Women's Self-Consciousness

Huffington Post Canada | Posted 07.11.2013 | Canada Style

Dove has followed up the controversial Dove's Real Beauty Sketches with a new campaign that asks women when they first became anxious about their appe...

Dove 'Hacks' Photoshop

Huffington Post Canada | Stefani Forster | Posted 03.07.2013 | Canada Style

Dove Canada says it has created a Photoshop Action that reverts edited images back to their original, un-airbrushed state. The local division of th...