In the 14th century, the Black Death wiped out a third of Europe's population -- at the time nearly 100-million people. And then there is Ebola, which has infected over 2,400 and so far killed 1,229. True, this is the largest, most severe outbreak of the disease we have seen, but that doesn't mean this isn't controllable.
Back in 2012, things looked grim for Canada's Big Pharma industry. A significant number of the industry's high-earning products were about to lose their patent protection, and face replacement by low-margin generics. But Canada's pharma industry, the eighth largest in the world, maintained its levels of innovation as well as formulating an innovative and successful business strategy.