Canada Ecommerce

What Online Marketers Can Do When They Have Exhausted Social Media

Jason Meller | Posted 11.25.2016 | Canada Business
Jason Meller

Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.

How To Make Online Holiday Shopping Man-Friendly

Melody McKinnon | Posted 11.25.2016 | Canada Business
Melody McKinnon

We did some "street interviewing" to find out what is most helpful to men when they're shopping for gifts online. If you combine a frightened rabbit with a lost puppy, you'd have what we saw in the eyes of most men when they were asked about holiday shopping. The anticipated frustration is enough to turn men into the Grinch. Following are 15 suggestions they have for improving their online shopping experience.

5 Lessons From Successful Millennial Entrepreneurs

Andrea Stairs | Posted 11.25.2016 | Canada Business
Andrea Stairs

A BNP Paribas global study finds that Millennials are starting more businesses, with higher headcount and targeting higher profits than Baby Boomers . In Canada, the allure of being your own boss is also strong with young adults: A study by Intuit shows that one quarter of Millennial-age entrepreneurs have never held a full-time job prior to starting out on their own -- nearly three times more than entrepreneurs ages 35-54.

For Savvy Small Businesses, Going Digital Is No Longer Optional

MasterCard Canada | Posted 11.08.2016 | Canada Business
MasterCard Canada

With everything you're juggling as a small business owner, keeping up with an increasingly digital world can feel overwhelming -- and making changes to embrace new technology can sometimes be last on your list. If you're in retail, however, this shift is simply no longer optional.

Small Businesses Are Conquering Canada. Next Up, The World

Paul Gaspar | Posted 11.01.2016 | Canada Business
Paul Gaspar

According to the Innovation, Science and Economic Development Canada, innovative SMEs including businesses who export, tend to outperform non-innovators. Today, reaching international markets is vital for continued growth for Canadian entrepreneurs.

Does Your Business Really 'Get' What Your Customers Expect Online?

Cody Green | Posted 10.17.2016 | Canada
Cody Green

There is little question that e-commerce is becoming more ingrained in the shopping habits of Canadian consumers. Yet in spite of the fact that 76 pe...

14 Tips For Choosing Hot Products To Sell Online

Melody McKinnon | Posted 09.23.2016 | Canada Business
Melody McKinnon

One of the most daunting parts of selling online is deciding what products to sell. A bad decision could leave you stuck with a lot of inventory, forcing you to sell it at a loss. Slow sales are just as deadly, as the lagging products take up storage space. Anything with an expiry date brings with it a whole new level of stressful urgency. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but product selection can still be a massive undertaking.

Small Online Businesses Can Capitalize On The 2nd Wave Of Back-To-School Shopping

Andrea Stairs | Posted 09.07.2016 | Canada
Andrea Stairs

It's no secret that back-to-school (BTS) is one of the biggest seasons of the year for retail. Last year, for example, 239 backpacks and 125 laptops w...

5 Traits Of Successful Online Entrepreneurs

Andrea Stairs | Posted 08.22.2016 | Canada Business
Andrea Stairs

According to Alberta's Centre for Innovation Studies, Canada has the second-highest level of entrepreneurial activity in the world. Having been with eBay Canada for more than a decade, and having spoken to eBay sellers across the country, I have firsthand proof that the entrepreneurial spirit is incredibly strong in Canada.

Summer Is Heating Up With Deal Frenzy Retail Moments

Andrea Stairs | Posted 07.12.2016 | Canada Business
Andrea Stairs

Summer -- generally a slow season for retail -- is becoming a popular time of year for deal events to catch consumers' attention and create urgency for purchases with seasonally-relevant, limited-time offers. A consumer may not have planned on opening their wallet, but if the deal is truly too good to pass up, then...

Starting An Online Bulk Food Business In Canada

Melody McKinnon | Posted 06.02.2016 | Canada Business
Melody McKinnon

There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique dema...

Tech Companies Are Well Positioned To Advance Gender Equality

Andrea Stairs | Posted 05.06.2016 | Canada Business
Andrea Stairs

Clearly, a STEM education is not the only way to work in or lead a technology company. So while we work to get more women enrolled in STEM programs, we can also work to increasing gender diversity in the tech sector by attracting women with a variety of backgrounds at all levels. It all comes down to a change in culture.

Biometric Payments Are Coming To Canada (And That's Great)

MasterCard Canada | Posted 04.11.2016 | Canada Business
MasterCard Canada

Studies have shown that on average, we have to enter passwords eight times per day for the 10 different online accounts or applications we regularly use every week. You could use the same password for each, putting you at increased risk for fraud, or you have to rely on your memory for longer or more complex passwords. That's where biometrics come in.

Canada Is Poised To Join The Mobile Payment Revolution

MasterCard Canada | Posted 03.15.2016 | Canada Business
MasterCard Canada

Canada sits high on a global list of countries ready to make the shift because this country has quickly advanced all those requirements. Ensuring the payment made on your phone is as safe as the card you use today is absolutely key. New security measures developed just for mobile payments keep your payment information secure.

Canadian Retailers Can Do More To Satisfy Cyber Week Demand

Andrea Stairs | Posted 11.25.2016 | Canada Business
Andrea Stairs

Canadian retailers can still do more to live up to the hype of Black Friday and Cyber Monday. With nearly every major Canadian retailer taking part in Cyber Week, to come out a winner, retailers need to up their game.

The Tricks And Treats Of Selling And Buying Costumes Online

Andrea Stairs | Posted 10.28.2016 | Canada Business
Andrea Stairs

One of my favourite parts about working at eBay Canada is getting to know the sellers who use our online marketplace. With Halloween just around the corner (a significant retail moment in Canada) I thought it would be fitting to share the story of one of our top costume and accessories sellers.

Planning For A Profitable Christmas

Melanie Nathan | Posted 10.28.2016 | Canada Business
Melanie Nathan

With the Christmas 2015 season just weeks away, retailers are kicking their holiday preparations into high gear. For many big box stores, this means setting up Christmas displays, stocking shelves with holiday wares and running early seasonal sales.

How Millennials Are Shaping the Retail Market

Nick Cowling | Posted 10.06.2016 | Canada Business
Nick Cowling

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.

How Canadian Women Are Building Successful Online Businesses

Andrea Stairs | Posted 10.01.2016 | Canada Business
Andrea Stairs

Just in time for small business month, I wanted to share these stories of entrepreneurs you might not know, but who are all harnessing online commercial opportunities to build thriving businesses and making their mark on the Canadian economy.

How to Stay on Brand and in Budget for Back-to-School Must-Haves

Andrea Stairs | Posted 09.05.2016 | Canada Parents
Andrea Stairs

Working for a major e-commerce player for 10 years, I've become an online shopping expert. It's easy to find a variety of back-to-school must-haves online with different price tags; here are three examples that will help you balance your kid's wish lists with your budget.

Planning a Budget-Savvy Getaway This Summer

Adrienne Down Coulson | Posted 08.10.2016 | Canada Travel
Adrienne Down Coulson

As summer draws to an end, now is the time to squeeze in that much needed vacation. If you are open-minded and flexible, you can book an escape that leaves tomorrow or travel somewhere you never considered before.

Why Canadians Are Loyal to Homegrown Products

Adrienne Down Coulson | Posted 07.01.2016 | Canada Business
Adrienne Down Coulson

It comes as no surprise that Canadians like their local breweries and prefer Canadian beer -- plenty of which will be enjoyed this coming Canada Day. Beer, second to local food, tops the list as the product most Canadians prefer to buy Canadian, according to a new study by Ebates.ca. The decision to purchase Canadian products extends beyond economic benefits. Successful businesses can also give back to the community through sponsorship, charity and contributions to the arts, culture and sports, and locally sourced products means a reduced carbon footprint.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

WATCH: Canadian Retailers Hesitant To Make Digital Leap

Posted 12.04.2014 | Canada Business

Canadian grocery market has only really embraced digital in 2013, says Jason Dubroy, and that has resulted in Canadian retailer to lag behind the rest...

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 01.18.2015 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.