It comes as no surprise that Canadians like their local breweries and prefer Canadian beer -- plenty of which will be enjoyed this coming Canada Day. Beer, second to local food, tops the list as the product most Canadians prefer to buy Canadian, according to a new study by Ebates.ca. The decision to purchase Canadian products extends beyond economic benefits. Successful businesses can also give back to the community through sponsorship, charity and contributions to the arts, culture and sports, and locally sourced products means a reduced carbon footprint.
Buying skin care used to be about touching, feeling and smelling a product -- and perhaps dodging the pushy sales person at the cosmetics counter. Not sure you're ready to forgo the in-store experience? Here are six reasons to re-consider and the tips you need to get the most out of your online regimen.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear. With this in mind, young adults are asking: Do I need higher education?