When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.
It comes as no surprise that Canadians like their local breweries and prefer Canadian beer -- plenty of which will be enjoyed this coming Canada Day. Beer, second to local food, tops the list as the product most Canadians prefer to buy Canadian, according to a new study by Ebates.ca. The decision to purchase Canadian products extends beyond economic benefits. Successful businesses can also give back to the community through sponsorship, charity and contributions to the arts, culture and sports, and locally sourced products means a reduced carbon footprint.
Buying skin care used to be about touching, feeling and smelling a product -- and perhaps dodging the pushy sales person at the cosmetics counter. Not sure you're ready to forgo the in-store experience? Here are six reasons to re-consider and the tips you need to get the most out of your online regimen.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.