Canada Ecommerce

Canadian Retailers Can Do More To Satisfy Cyber Week Demand

Andrea Stairs | Posted 11.25.2015 | Canada Business
Andrea Stairs

Canadian retailers can still do more to live up to the hype of Black Friday and Cyber Monday. With nearly every major Canadian retailer taking part in Cyber Week, to come out a winner, retailers need to up their game.

The Tricks And Treats Of Selling And Buying Costumes Online

Andrea Stairs | Posted 11.06.2015 | Canada Business
Andrea Stairs

One of my favourite parts about working at eBay Canada is getting to know the sellers who use our online marketplace. With Halloween just around the corner (a significant retail moment in Canada) I thought it would be fitting to share the story of one of our top costume and accessories sellers.

Planning For A Profitable Christmas

Melanie Nathan | Posted 10.28.2015 | Canada Business
Melanie Nathan

With the Christmas 2015 season just weeks away, retailers are kicking their holiday preparations into high gear. For many big box stores, this means setting up Christmas displays, stocking shelves with holiday wares and running early seasonal sales.

How Millennials Are Shaping the Retail Market

Nick Cowling | Posted 10.06.2015 | Canada Business
Nick Cowling

When you think of millennials and fashion, the first thing that may come to mind is big brand names. After all, millennials are hard-working, successful individuals who go after what they want and indulging in that high-end designer item may be their way of treating themselves. However, recent findings are proving otherwise.

How Canadian Women Are Building Successful Online Businesses

Andrea Stairs | Posted 10.05.2015 | Canada Business
Andrea Stairs

Just in time for small business month, I wanted to share these stories of entrepreneurs you might not know, but who are all harnessing online commercial opportunities to build thriving businesses and making their mark on the Canadian economy.

How to Stay on Brand and in Budget for Back-to-School Must-Haves

Andrea Stairs | Posted 09.05.2015 | Canada Parents
Andrea Stairs

Working for a major e-commerce player for 10 years, I've become an online shopping expert. It's easy to find a variety of back-to-school must-haves online with different price tags; here are three examples that will help you balance your kid's wish lists with your budget.

Planning a Budget-Savvy Getaway This Summer

Adrienne Down Coulson | Posted 08.10.2015 | Canada Travel
Adrienne Down Coulson

As summer draws to an end, now is the time to squeeze in that much needed vacation. If you are open-minded and flexible, you can book an escape that leaves tomorrow or travel somewhere you never considered before.

Why Canadians Are Loyal to Homegrown Products

Adrienne Down Coulson | Posted 07.01.2015 | Canada Business
Adrienne Down Coulson

It comes as no surprise that Canadians like their local breweries and prefer Canadian beer -- plenty of which will be enjoyed this coming Canada Day. Beer, second to local food, tops the list as the product most Canadians prefer to buy Canadian, according to a new study by The decision to purchase Canadian products extends beyond economic benefits. Successful businesses can also give back to the community through sponsorship, charity and contributions to the arts, culture and sports, and locally sourced products means a reduced carbon footprint.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

WATCH: Canadian Retailers Hesitant To Make Digital Leap

Posted 12.04.2014 | Canada Business

Canadian grocery market has only really embraced digital in 2013, says Jason Dubroy, and that has resulted in Canadian retailer to lag behind the rest...

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 01.18.2015 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

Sajeel Qureshi | Posted 10.11.2014 | Canada Business
Sajeel Qureshi

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

Shop Online to Help the Environment

Ian Lifshitz | Posted 03.19.2014 | Canada Impact
Ian Lifshitz

As retailers expand their online sales capabilities in response to consumer demand, there are five key ways they can educate their customers in understanding the reduced environmental impact from shopping online.

Six Reasons To Buy Skin Care Online and Tips To Do it Right

AJ Lloyd | Posted 01.23.2014 | Canada Style
AJ Lloyd

Buying skin care used to be about touching, feeling and smelling a product -- and perhaps dodging the pushy sales person at the cosmetics counter. Not sure you're ready to forgo the in-store experience? Here are six reasons to re-consider and the tips you need to get the most out of your online regimen.

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Digital Innovation is Part of Canada's DNA

Posted 11.10.2013 | Canada Business

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says ...

WATCH: Seize The Brand Essence And Tell That Story

Posted 09.04.2013 | Canada Business

Mitch Joel of Twist Image doesn't hedge when he speaks about the most important challenge facing companies in the digital space. If you want a relatio...

WATCH: Canada's Digital Borders Continue To Blur

Posted 10.27.2013 | Canada Business

Michael MacMillan knows what people mean when they insist that Canada's digital landscape is breaking boundaries. There is no doubt that the country's...

Social Media for Retailers: Instagram

Drew Green | Posted 10.23.2013 | Canada Business
Drew Green

If you follow me on Twitter, you're well aware that I am passionate about social media; it's part of what I do and an integral part of's success. One platform I highly recommend and believe holds a lot of potential for e-commerce is Instagram. Here are my top reasons to get in Instagram.

WATCH: Canada Needs More Risk Takers

Posted 08.21.2013 | Canada Business

UPDATE: Matt Di Paola is the senior vice-president, General Manager at Critical Mass Canada’s startup community needs more risk takers, according...

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

WATCH: Canada Won't Suck at E-Commerce Much Longer

Posted 10.06.2013 | Canada Business

Matt Bertulli says Canada's e-commerce should be better than it is. The good news is that it won't stay this way for long. The co-founder and CEO o...

WATCH: Lisa Delorme On Targeting Online 'Window Shoppers'

Posted 09.29.2013 | Canada Business

Lisa Delorme is betting that Canada's highly engaged Internet users are ready to morph into Internet consumers. The catch? There isn't enough product ...

WATCH: Build Your Brand With Social Media

Posted 09.24.2013 | Canada Business

Social media is tool that allows businesses to show their authenticity, says Ed Lee, but to do that, a company must first know who they are, says Ed L...