Canada Ecommerce

Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

Sajeel Qureshi | Posted 10.11.2014 | Canada Business
Sajeel Qureshi

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

Shop Online to Help the Environment

Ian Lifshitz | Posted 03.19.2014 | Canada Impact
Ian Lifshitz

As retailers expand their online sales capabilities in response to consumer demand, there are five key ways they can educate their customers in understanding the reduced environmental impact from shopping online.

Six Reasons To Buy Skin Care Online and Tips To Do it Right

AJ Lloyd | Posted 01.23.2014 | Canada Style
AJ Lloyd

Buying skin care used to be about touching, feeling and smelling a product -- and perhaps dodging the pushy sales person at the cosmetics counter. Not sure you're ready to forgo the in-store experience? Here are six reasons to re-consider and the tips you need to get the most out of your online regimen.

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Digital Innovation is Part of Canada's DNA

Posted 11.10.2013 | Canada Business

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says ...

WATCH: Seize The Brand Essence And Tell That Story

Posted 09.04.2013 | Canada Business

Mitch Joel of Twist Image doesn't hedge when he speaks about the most important challenge facing companies in the digital space. If you want a relatio...

WATCH: Canada's Digital Borders Continue To Blur

Posted 10.27.2013 | Canada Business

Michael MacMillan knows what people mean when they insist that Canada's digital landscape is breaking boundaries. There is no doubt that the country's...

Social Media for Retailers: Instagram

Drew Green | Posted 10.23.2013 | Canada Business
Drew Green

If you follow me on Twitter, you're well aware that I am passionate about social media; it's part of what I do and an integral part of SHOP.ca's success. One platform I highly recommend and believe holds a lot of potential for e-commerce is Instagram. Here are my top reasons to get in Instagram.

WATCH: Canada Needs More Risk Takers

Posted 08.21.2013 | Canada Business

UPDATE: Matt Di Paola is the senior vice-president, General Manager at Critical Mass Canada’s startup community needs more risk takers, according...

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

WATCH: Canada Won't Suck at E-Commerce Much Longer

Posted 10.06.2013 | Canada Business

Matt Bertulli says Canada's e-commerce should be better than it is. The good news is that it won't stay this way for long. The co-founder and CEO o...

WATCH: Lisa Delorme On Targeting Online 'Window Shoppers'

Posted 09.29.2013 | Canada Business

Lisa Delorme is betting that Canada's highly engaged Internet users are ready to morph into Internet consumers. The catch? There isn't enough product ...

WATCH: Build Your Brand With Social Media

Posted 09.24.2013 | Canada Business

Social media is tool that allows businesses to show their authenticity, says Ed Lee, but to do that, a company must first know who they are, says Ed L...

Baby, You Can Track My Online Activity

Mitch Joel | Posted 09.22.2013 | Canada Business
Mitch Joel

Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"

What You Can Learn at the University of Social Media

Drew Green | Posted 09.19.2013 | Canada Business
Drew Green

"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear. With this in mind, young adults are asking: Do I need higher education?

Watch: Connected Consumers Are Forcing Retailers To Innovate

Posted 07.16.2013 | Canada Business

Darrell MacMullin has seen the rise of a empowered consumer marketplace that is emboldened by all the tools at their disposal. The challenge for retai...

WATCH: Time For Marketers To Change Mindset

Posted 09.09.2013 | Canada Business

The biggest challenge for marketers in this digital age is to get inside the heads of their customers, said Marketing Profs chief content officer Ann ...

WATCH: Advertisers Need to Think Beyond Banner Ads

Posted 09.01.2013 | Canada Business

There is a real demand by consumers for online content, whether it is accessible by phone, computer or other devices. However, according to social med...

WATCH: Everything You Know About Shopping Is Changing

Posted 08.26.2013 | Canada Business

If you are running a retail business and you are not actively seeking to improve your digital capabilities, you get run over by what Well.ca CEO Ali A...

WATCH: Online Video Opens Up Dialogue With Customers

Posted 06.18.2013 | Canada Business

There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

WATCH: Technology is changing the customer experience

Posted 06.26.2013 | Canada Business

The customer has never been more empowered thanks to the technological changes sweeping the retail experience, says Salesforce's vice-president of mar...

Five Tips to Succeed as a Business Leader

Drew Green | Posted 08.10.2013 | Canada Business
Drew Green

My journey has taken me everywhere, but one thing is for certain -- I always found myself doing what I wanted to do and more importantly, what I needed to do to get where I am. So, for those of you who are inspired to be a business leader or an entrepreneur, I leave you with some food for thought.

WATCH: Canada Suffers From E-Commerce Consumer Gap

Posted 06.04.2013 | Canada Business

No one likes to get left behind or miss an opportunity, but according to marketing specialist Ron Tite, of the Tite Group, that is exactly what is hap...

WATCH: Adversity Is Mother Of Retail Innovation

Posted 07.28.2013 | Canada Business

Ask Doug Stephens and he is clear, the best innovations come from necessity. “I really believe that adversity is the mother of innovation,” sai...