Emotion

How to Get People to Care About Your Business

Elan Divon | Posted 07.03.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

Get Off Your Hamster Wheel and Make Something

Sarah Vermunt | Posted 07.30.2014 | Canada
Sarah Vermunt

By the same token, he says you shouldn't feel bad about creating stuff that doesn't sell. Your art doesn't have to be what pays the bills. Also, getting really good at something requires iterations. Maybe your stuff won't sell at first, but keep at it. You'll get better.

Emotional Decision Making: Follow Your Gut

Natasha Koifman | Posted 01.09.2013 | Canada Living
Natasha Koifman

My life has been full of big decisions lately. The kind that feel like decisions that will shape my future happiness and I sometimes feel the burden of choice weighing on me. It's reassuring to know that it's essential that both reason and emotion play such a vital role in decision-making. I always thought my gut was tied to my emotions -- I actually think it's one and the same.

10 Things Every Charity Should Know

Josh Bowman | Posted 05.24.2012 | Canada
Josh Bowman

Donors want to be respected and listened to. If somebody asks to be taken off a mailing list, they get pissed (rightfully) when they get mail the next year. All you can do is apologize and do your best to fix it for the future.

Creating an Emotional Connection to Your Business

Larry Leach | Posted 01.12.2012 | Canada Business
Larry Leach

If you consider the products and services you purchase, take note of how they make you feel. You may note that how you feel about the product relates to an ad campaign or marketing strategy employed by the product.

Lipsticks Are Red, Liners Are Blue...

Paul Venoit | Posted 12.01.2011 | Canada Living
Paul Venoit

A light shade of blue makes us feel completely different than an in-your-face orange. By recognizing how influential colour can be, we can use it to induce certain feelings.