I should write that promotional email. I should post twice a day in Facebook groups. I should keep pushing through even though I want to have lunch in the sun and relax for 30 minutes. Sound familiar? There are so many "shoulds" when it comes to business. There's one main reason this is happening to you.
After working on your own business for a few years it's really easy to forget why you got into it in the first place. Years of working all hours, having to pass on dinners out with friends or family time, and always being "on" it's easy to lose some of your momentum. It's time to get back the passion you once had for your work.
Which one of your interests can you turn into income? Make a plan. Develop a website. Promote it on all of the social media outlets like LinkedIn, Facebook, Twitter and YouTube. You can even build audiences with the help of Facebook ads. Build up your community of followers and then sell them services that their followers will love!
For many of us, working a regular day job is a means to support our families and loved ones. We trade our time from nine to five for a paycheck; we invest the money from that paycheck into our private lives and family. We trade our time for money, and use that money to improve our quality of life. But many working parents are beginning to realize there are alternate arrangements that might work better for their families -- and for themselves professionally.
Entrepreneurship, from my experience, could mean the difference between life and death for these kids. Although I grew up fairly privileged compared to others, I could have easily ended up in prison as many of my childhood friends have. I could have easily committed suicide, been murdered or passed away from addiction as others I knew did, but entrepreneurship saved me. I have gone through hell to succeed and it was anything but a smooth road, but, it kept me too busy and motivated to get into trouble for enough years to mature as a person and gave me something to look forward to.
I used to think that having a day job made me less of an entrepreneur. Now look back and realize I was simply an entrepreneur at an early stage of her journey. There are many of you who are currently experiencing this. So if you're reading these words from your office cubicle, I have some encouragement for you. There is a long list of business moguls who rolled up their sleeves and worked a 9-to-5 as they built their empire. Here are just three of them.
Approximately 140,000 new businesses are started every year in Canada, yet half of them don't make it to their fifth year. Small businesses are key drivers of economic growth in our country and we must equip entrepreneurs with the tools and resources they need for long-term success in order to help transform Canada into the innovation hotbed we know it can be.
Business is really hard. Being successful is even harder. But, through all the bad days, all the mistakes, all the lessons learned, all the doubts and all the worries, if you can get up and do it anyway, it's worth it. All the sacrifices you need to make, all the sleep you won't get and all the money you won't see for awhile... it'll come.
Even visionary company founders need lots of help navigating the road to success. And that help includes everyone from the suppliers who influence product profitability to the financial backers who dictate a start-up's ownership distribution. And it is no secret that these critical partners dislike doing business with jerks -- even visionary jerks.
I am sure that's how entrepreneurs feel on the ground before they set off -- forcing themselves to believe it will all work out, even when they know there are no guarantees. I stand in awe of their courage, the same way I stood in awe and excitement looking through the window of Vancouver International Airport watching a BA A380 preparing to set off.