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Everyday Brand

How (and Why) to Build Your Personal Brand

Karen Wensley | Posted 10.24.2012 | Canada Business
Karen Wensley

Guess what? Personal branding is just as important for bank managers and accountants and human resource specialists as it is for actors and advertising executives and sports figures. Many people shy away because they think only the famous need them, but you already have a brand -- it might not be accurate, and it might not be the brand you would like to have -- but you have one. Why not optimize it?