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How The Real Estate Industry Is Evolving In The Digital Age

The Team | Posted 10.14.2016 | Canada Business
The Team

With over 90 per cent of renters and home-buyers starting their research and property search online, realtors, property managements firms and REIT's are now spending most of their marketing budgets on digital and web-based advertising tools and features which provide for an increased return on investment (ROI).

Top 5 Groups On Facebook To Grow Your Business

Sherri-Lee Woycik | Posted 10.05.2016 | Canada
Sherri-Lee Woycik

We all know that groups are powerful tools to use on Facebook. They provide us with an opportunity to get to know people on a whole different level. S...

Facebook Co-Founder Pledges $20 Million To Defeat Trump

CP | Julie Bykowicz, The Associated Press | Posted 09.09.2016 | Canada Business

Dustin Moskovitz praises the Clinton campaign.

Instagram's Latest 'Stories' Feature Looks Very Familiar

CP | Barbara Ortutay, The Associated Press | Posted 08.02.2016 | Canada Business

The app now allows users to post photos and videos that disappear after 24 hours.

Facebook's Recent Changes Are A Good Thing For Business

Sherri-Lee Woycik | Posted 07.14.2016 | Canada Business
Sherri-Lee Woycik

Most people are not on Facebook to be sold to. They didn't come on to hear how great your widget is. They came to Facebook to stay in touch with family and friends AND to be entertained, informed and educated.

Privacy Must Be Defined By Consent In Today's Connected World

Kris Constable | Posted 07.13.2016 | Canada British Columbia
Kris Constable

I'm aware consent is a loaded term, and that's part of why I feel it's an important term to use in terms of personal information. There are many vulnerable people in the privacy space, and they're often ignored and even put at greater risk by the privileged who feel they have nothing to hide.

Facebook Sued For $1 Billion Over Palestinian Violence

CP | The Associated Press | Posted 07.11.2016 | Canada Business

The victims are families of Americans.

Social Media Has Made Public Opinion A Meaner, Dumber Place

David Martin | Posted 07.08.2016 | Canada Living
David Martin

They say that Twitter has created a powerful new way for everyone to engage in political dialogue. I'm not so sure it's a good thing. One has only to look at the dysfunctional American political environment, the rise of Donald Trump and the decline of the European Union to see that the inmates take over the asylum.

Can Privacy And Social Media Coexist?

Natasha Koifman | Posted 06.23.2016 | Canada Living
Natasha Koifman

Recent experiences on Instagram got me thinking about the line between being open and too open, between sharing and oversharing. Is it possible to share personal details and pictures from my life and still be somewhat private? Is that even possible in the digital world? Is social media making the idea of privacy obsolete?

Millennials And Our Quest For Digital Supremacy

Raji Aujla | Posted 06.14.2016 | Canada
Raji Aujla

As digital natives, our adaptability to change is far superior than generations past. We swiftly adapt from VHS to DVDs and record players to cassettes to CDs and MP3s. We know what a floppy disk is yet can operate our digital lifestyle almost exclusively on Cloud. Our potential is limitless and our ambition is uncapped. We are pretty brilliant.

Get Ready To Go Live On Facebook

Meg Sinclair | Posted 06.13.2016 | Canada
Meg Sinclair

Introducing New Ways to Create, Share and Discover Live Video on Facebook from Facebook on Vimeo. Your friends and family can't always be in the same...

No, Facebook Is Not Going To Delete All Your Photos

The Huffington Post Canada | Jessica Chin | Posted 06.12.2016 | Canada Business

The announcement might not even apply to you.

The Basics Behind Machine Learning

Zeeshan Hayat | Posted 06.08.2016 | Canada
Zeeshan Hayat

We are engaging and interacting with machines on a daily basis. And by that, we are not communicating through machines, but we are communicating to ma...

Facebook Is Changing How It Decides What 'Trending' Content To Display

CP | The Associated Press | Posted 05.23.2016 | Canada Business

"By not relying on any specific news outlets, Facebook returns to its neutral roots."

Millennial Foodies Hunger For A Non-Traditional Grocery Experience

Nick Cowling | Posted 05.19.2016 | Canada Business
Nick Cowling

This generation is paving the way for both small and large grocery chains and independent stores to diversify what's in-store and the overall experience grocery stores provide. Remember, this is a generation that puts great emphasis on experiences, especially ones that truly resonate with them.

Social Media: The Steroids For Extremism

James Di Fiore | Posted 05.10.2016 | Canada Living
James Di Fiore

Discourse has been hijacked by a special brand of lunatics, people who are seemingly normal in real life but spit venom in the online world. Like comic book villains, they get caught up in their own drawn out monologues or zippy one-liners, both designed to stifle debate and destroy even the hint of a robust discussion, while feeding our minds a fool's gold hit of adrenaline.

Facebook Denies It's Suppressing Conservative News

CP | The Associated Press | Posted 05.10.2016 | Canada Business

Ex-staffers allege news curators employed their own bias.

How To Use Social Proof To Grow Your Business

Sherri-Lee Woycik | Posted 05.04.2016 | Canada Business
Sherri-Lee Woycik

According to Wikipedia "Social Proof" is the concept of people using the actions and the behaviours of large numbers of people to guide their own actions and behaviours.

How To Stop Social Media From Making You Depressed

Greg Kushnick, Psy.D. | Posted 05.03.2016 | Canada Living
Greg Kushnick, Psy.D.

Through the daily observation of your friends' "perfect" lives and the subsequent pressure to look like you're also living the ultimate life, you're essentially being trained to adopt a perfectionistic standard for what life is supposed to look like. And that is not good for you, ever.

Do You Know When To Post On Facebook For Your Business?

Sherri-Lee Woycik | Posted 04.18.2016 | Canada Business
Sherri-Lee Woycik

Facebook is a very busy place these days, most people's newsfeeds are so busy they can hardly keep up and it's so full of marketing and promotional content, it can be really hard to stand out. But, if you know when your fans are on Facebook you can post near to that time to get the best chance of being in their newsfeed while they are looking at it.

People Love Viral Giving Campaigns (But They Don't Donate)

University of Toronto News | Posted 04.12.2016 | Canada Living
University of Toronto News

Not-for-profit organizations throughout North America that were awed by the viral success of the ALS Society's ice bucket fundraising challenge should think twice before using social media as a significant fundraising tool, says the University of Toronto's Nicola Lacetera.

Dear Stranger Who Just Accepted My Friend Request On Facebook

Rebecca Beck | Posted 04.04.2016 | Canada Living
Rebecca Beck

Do you feel more safe because it's online? Is it because we are in the same groups so that makes me trustworthy? Or do you accept all friend requests that come your way? I would at least expect a PM asking me why I want to friend you and how you found me.

Use Facebook To Build An Engaged Client Email List

Sherri-Lee Woycik | Posted 03.30.2016 | Canada Business
Sherri-Lee Woycik

The good news is yes you can! Right now building an engaged email list directly from your Facebook efforts is one of the easiest things to do. Why ...

5 Tips To Rock Your Cover Image On Your Facebook Page

Sherri-Lee Woycik | Posted 03.24.2016 | Canada Business
Sherri-Lee Woycik

Change it up often. Every time you change your cover image, it goes out as a status update from your page, what a great way to increase your engagement and the understanding of what you do with your fans!

Digital Declutter: Put Your Best Face Forward On Facebook This Spring

Meg Sinclair | Posted 03.24.2016 | Canada Living
Meg Sinclair

Spring is officially here. We all know what that means, and there's no better time to get started on your spring cleaning than with a digital declutter. Facebook Canada has put together five easy tips to freshen up your Facebook profile and make sure you're putting your best face forward.