You're following some supermodels, celebrities, fitness models, personal trainers and other women with slammin' bodies on Twitter, Facebook, Instagram and Pinterest. Do you find the images motivate you to eat better and work out harder, or do they make you less happy with your body and want to go on a crash diet?
Facebook has launched a campaign titled "Why I'm Voting" -- showcasing the issues that matter to 50 prominent Canadians who will be casting a ballot on Oct. 19. With participants including business leaders, athletes and activists sharing photos and videos about important issues that are inspiring them to vote, we urge Canadians to follow suit and make their vote count.
The days of collaboration seem all but over, and the tech industry will be affected by what amounts to a new digital cold war. Advance warnings of what's to come include Apple decoupling itself from Google Maps and Facebook "greying" out YouTube videos in the feed. The decision by Amazon, the world's largest retailer, to stop selling its competitors' over-the-top devices such as Google Chromecast and AppleTV is a preemptive strike with possibly momentous implications.
With all the wild rumours circulating about Facebook, it's sometimes hard to know what to believe. Will we start to charge people money to use our service? No. Do you have to copy and paste that scary legal message your friends are sharing? No, that's just a good old fashioned Internet hoax. But there are a few steps you can take on Facebook to protect your personal information, and we're more than happy to share.
Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.
It's unfair to assume that the ad is suggesting that a public listing of your bedpost roster is necessary for safe sexual health. That's not the case. All it seems to imply is that you should simply be real about sexuality in this modern age -- you're probably not Christopher Columbus landing upon virgin banks.
What happens when the tools that are supposed to connect us end up segregating us and making us feel excluded? The overuse of social media and the subsequent underuse of real-world skills has resulted in difficulty for many to socialize meaningfully -- leading to feelings of loneliness, social anxiety and depression.
Has a hashtag ever influenced a vote? Probably not. Did a Twitter meme ever sway a key voting demographic? We will have to ask #bathrobeguy, but I'll wager no. But when we talk about digital, we're talking about strategy far beyond these primitive social tactics. We're talking about a suite of tools that reinforce, strengthen and improve traditional and key campaign functions.
It's time to be strategic and forget about the rest. I'm not necessarily advocating that you pick two platforms and dump the rest. But you could certainly focus 80 per cent of your effort on those two that are well aligned, and put the others you've established in maintenance mode -- updating basic info from time to time.
It worries me that we are being encouraged to groom our friend lists into small cliques full of yes-people. Because here's the thing: people are quirky and unique. Sometimes that quirkiness crosses the line or is just downright annoying. I get that. But the differentness of the people around us challenges us with new perspectives and helps us grow.