Fair Trade Coffee

Let's Not Forget the Mothers of Child Labourers This Weekend

Cheryl Hotchkiss | Posted 07.09.2014 | Canada Living
Cheryl Hotchkiss

Many moms are wakened on Mother's Day by an ominous clattering in the kitchen: your loving-hearted children preparing to surprise you with coffee or hot chocolate in bed. There's also that cinnamon toast or oatmeal positively doused with sugar. What many moms don't realize is that such meals usually come courtesy of a whole crew of children.

Canadians' Choices Can Help End Child Slavery

Debbie Wolfe | Posted 09.17.2013 | Canada Impact
Debbie Wolfe

Most Canadians have never personally met a child slave. Yet 89 per cent of Canadians are willing to pay more for products guaranteed to be free of child labour. What's more, Canadians are looking for more information to make informed decisions about the products they purchase.

A Cup of Coffee You Can Feel Good About

Adam Pesce | Posted 08.13.2013 | Canada Impact
Adam Pesce

While not exactly a certification, like Fair Trade or the Rainforest Alliance, direct trade is really more of a loose concept: remove as many of the middlemen as possible and make sure the most marginalized and impoverished people in the coffee chain, the coffee farmers themselves, are given a bigger piece of the pie.

Should We Pay More For Coffee?

Adam Pesce | Posted 01.28.2013 | Canada Impact
Adam Pesce

In the current age of going green and sustainability permeating every facet of our daily routine, the coffee industry is one that has taken the mission to heart, incorporating the concept into every aspect of the supply chain, from seed to cup. But for all of its efforts, one fact that stubbornly remains is that by nature coffee is a fundamentally unsustainable product: environmentally, socially, and economically.

6 Memorable Marketing Rebranding Campaigns

The Huffington Post Canada | Rachel Mendleson | Posted 10.04.2011 | Canada Business

We know the phrases well. Fair-trade coffee, clean coal and now ethical oil. The bright marketing minds, looking to recast the image of a product, hav...

Coffee Troubles Stir Rising Prices

The Globe and Mail | Shawn McCarthy | Posted 07.28.2011 | Canada Business

On a mountaintop estate in the rugged coffee-making region of Quindio, Colombia, Juan Pablo Villota is at war with the weather. For three years, ab...