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What's a cup of coffee anyway? Well in Canada, adults drink 2.8 cups per day on average. Worldwide, coffee is a multi-billion dollar industry that supports the livelihood of countless families. Our choices affect real people.
Kids' demands for fairness can be the ultimate challenge for any tired adult, especially when they can't see how all the pieces fit together. But their inherent sense of justice can also be a real gift, especially if we can show them how fairness can change the world.
Luisa spends most of her life on a sweltering treadmill, just to help keep herself and her family alive. It's amazing to think that while we take every precaution to make sure our children stay safe and well hydrated on our hikes and walks, there are children whose very lives depend on their making long, dangerous walks.
Many moms are wakened on Mother's Day by an ominous clattering in the kitchen: your loving-hearted children preparing to surprise you with coffee or hot chocolate in bed. There's also that cinnamon toast or oatmeal positively doused with sugar. What many moms don't realize is that such meals usually come courtesy of a whole crew of children.
Most Canadians have never personally met a child slave. Yet 89 per cent of Canadians are willing to pay more for products guaranteed to be free of child labour. What's more, Canadians are looking for more information to make informed decisions about the products they purchase.
While not exactly a certification, like Fair Trade or the Rainforest Alliance, direct trade is really more of a loose concept: remove as many of the middlemen as possible and make sure the most marginalized and impoverished people in the coffee chain, the coffee farmers themselves, are given a bigger piece of the pie.
Flickr: The Big Quack
In the current age of going green and sustainability permeating every facet of our daily routine, the coffee industry is one that has taken the mission to heart, incorporating the concept into every aspect of the supply chain, from seed to cup. But for all of its efforts, one fact that stubbornly remains is that by nature coffee is a fundamentally unsustainable product: environmentally, socially, and economically.
We know the phrases well. Fair-trade coffee, clean coal and now ethical oil. The bright marketing minds, looking to recast the image of a product, have spent a lot of time to bring these new terms to...
On a mountaintop estate in the rugged coffee-making region of Quindio, Colombia, Juan Pablo Villota is at war with the weather. For three years, abnormally wet conditions have caused massive flooding...