Eugenie Bouchard is a young woman, so she's automatically deemed a "sweetheart." Instead, she talks and acts like someone I'd much rather call "Canada's Excellent Female Athlete I'd Like My Daughters to Watch," or even like someone I'd rather call "Eugenie Bouchard." I want my daughters to see these women as idols or role models, not as sweethearts.
The June cover of Vogue, featuring Team USA, has been compared to a scene from the popular TV show, Baywatch. Somehow, even to a mainly female audience, the women athletes in Vogue aren't given the chance to pose as the powerful athletes they are, but are toned down to conform to harmless stereotypes.