It's tough to brand your business when you're constantly thinking about how you "have to" sound. What about if your brand was just who you are? What a radical concept. Making decisions on photography, logos and messaging becomes immensely easier when all you have to do is choose what best represents you as a human being.
Women Entrepreneurs are ambitious and want to grow their businesses according to a new study released on Tuesday. Current and past Literature and reports have resulted in a general assumption that women entrepreneurs are risk averse, thereby impacting their ability to obtain necessary capital for startup and growth.
Clearly, a STEM education is not the only way to work in or lead a technology company. So while we work to get more women enrolled in STEM programs, we can also work to increasing gender diversity in the tech sector by attracting women with a variety of backgrounds at all levels. It all comes down to a change in culture.
On November 15 and 16, the Prime Minister of Canada Justin Trudeau will be part of the G20 Leaders' Summit in Antalya, Turkey. G20 leaders will surely discuss urgent issues such the migrant crisis, the conflict in Syria and climate change. There is another crisis that isn't receiving much media attention: It is global youth unemployment.
Today women are starting businesses at a blistering pace with survival rates higher than men. When compared to their male counterparts, women are routinely lauded for having better team-building skills, being more intuitive and for being smarter money managers than their male counterparts. But none of this matters when you become an entrepreneur. So what does matter?
Looking back on my entrepreneurial journey so far, there were many reasons I'd wanted to say goodbye to the corporate life. But the one that sticks out is the moment I realized that, no matter how hard I worked in my previous role, I'd never make it to the top. I wanted to be the Chief Executive Officer and, for me, the only way to do that was to launch my own venture.
Ava Bise clearly shows it's never too late to get into business for yourself since she launched YouBar in 2006 with her son Anthony when she was in her mid-50s! The company creates the yummiest custom-made protein bars on the planet! What impresses me the most is that Ava redefines what being a female Baby Boomer means -- she's active, fit and she started a business at an age where most think of retirement. She took what others would consider a huge risk, but in true entrepreneurial spirit she fearlessly took a great idea to market!