While the FIFA tournament was a national event, with six Canadian cities hosting games, Vancouver has been the big winner -- especially because the Americans made the final. While tickets for the championship match were sold out long ago, the influx of visitors from south of the border spiked spending this weekend.
In an age where one well-placed tweet or a vine secretly filmed by an unengaged employee or unsatisfied customer can cost a company millions of dollars, business leaders will have to adapt or die. The inner workings of a company are no longer strictly "inner." And within this reality, transparency is the secret weapon for leaders in the new economy.
Last week, FIFA took centre stage in the world media for all the wrong reasons. This week, the beautiful game will rely on its most beautiful players to re-focus attention on the sport itself. That means eyes of the soccer world will be on Canada for the entirety of the 2015 Women's World Cup, which starts on June 6 with a pair of matches in Edmonton and culminates on July 5 in Vancouver.
Western industry will mistakenly argue that integrity laws will disadvantage them or cost their industry jobs, but the reality is the opposite. Tough integrity laws will prevent substandard competitors from offering bribes, will disincentivize recipients from receiving bribes, and will strengthen Western companies who compete on the basis of price, quality and service.
In any place where race is tied to wealth, as it is almost everywhere, the stadium will likely look vastly different from the average neighbourhood. Clubs needs to invest in better representing the community in the stadium for their claim to be a true site of integration and inclusion. One way to do this is by changing ticket pricing and distribution.
From the 1976 Olympics in Montreal to FIFA World Cup 2014, it's always the same pattern: there are "unforeseen" construction cost overruns, taxpayers get stuck with the final bill while profits remain in private hands. Ordinary Brazilians are told that the world cup represents a unique opportunity to showcase their growth and to free themselves from the label of a third world nation. Brazilian trade unions and protest groups refuse to play ball. Can you blame them?