There's just no way to sugarcoat this. The Heart and Stroke Foundation, and specifically their Health Check program, in their selling of check marks to so called fruit leathers and fruit gummis, is overtly harming Canadian children's health -- a generation which quite literally is the sickest generation of kids in modern history.
Food labeling is extremely important for consumers, especially those of us who strive to maintain a healthy lifestyle. But what if labels aren't accurate? What if labels are ambiguous and misleading? What if most people don't fully understand how to read these labels? Unfortunately, these issues are all very real.
The Health Check program is meant to help those going to restaurants and fast food restaurants to make better menu choices. But when you search their product list for Health Check'd vegetables there are zero. Health Check is in need of a makeover. The program needs to promote fresh fruit not fruit juice; it needs to encourage eating at home not at restaurants. Or it needs to cease and desist.
Have you been misled by corporations marketing their food products? Most of us have. And we now mistakenly rely on food labels for an accurate picture of the nutritional value of the foods that we consume. If you want to achieve an overall healthier lifestyle, say goodbye to the following misleading terms...
The Ontario Medical Association has a controversial yet much needed idea of putting a graphic picture and warning of health risks on foods and beverages that have no nutritional value. Not very appetizing, but it has been done and worked for cigarette labels. So what's wrong with the information printed on foods today?
Did you know there are at least 17 "other" names for eggs, 12 for milk and eight for peanuts that are commonly used in food labels? Effective August 4, all Canadian food labels have to clearly indicate if the product contains one of the most common food allergens or gluten. And even better -- the labels have to disclose common names of the allergen, like milk, eggs, soy, etc. Can you hear that? That's the collective sigh of relief from food allergy sufferers and people with gluten intolerances!
Checking the "best before" and "expiry date" labels on foods, from milk and cheese to bread and meats, is one of the first things consumers should do ...
A massive food industry spending billions on marketing strategies that are aimed at convincing us to eat, eat, EAT. Can sterile food labels compete with images of sexy, hip (and invariably thin) youth enjoying a late-night "fourth meal," to paraphrase the insidiously ingenious Taco Bell advertisement campaign?