If you're like many travellers visiting a city, beyond taking in the usual tourist attractions, you probably enjoy wandering off the beaten path to get a better sense of the town. Although exploring different districts and hoods can be fun, what's an even bigger blast -- and a sure way of finding out what makes the locals tick -- is to attend a major league sporting event.
Last week, FIFA took centre stage in the world media for all the wrong reasons. This week, the beautiful game will rely on its most beautiful players to re-focus attention on the sport itself. That means eyes of the soccer world will be on Canada for the entirety of the 2015 Women's World Cup, which starts on June 6 with a pair of matches in Edmonton and culminates on July 5 in Vancouver.
With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
I know a lot of folks think they're football fans without considering what has to be done to prepare for the upcoming season. For some reason, they think they can just wile away the summer and start their TV football viewing with no preparation. Serious fans, however, know that the key to successful sports viewing is preparation, lots of preparation.
While the players and fans from Brazil mourned their brutal loss, my son shared the same feelings of defeat. From his folded arms, sulky stare and giant pout -- he was clearly angry about the unfortunate outcome. My son's passionate reaction to the Brazil upset made me reflect on how difficult learning to lose gracefully can be for kids -- and even parents, too.
With the competition in full swing, millions spend hours sitting in front of TVs and computer screens, while their teams engage in grueling matches. Even if you discount all the drinking and snacking that typically comes with watching games on television, the fact that people sit for extended periods of time is disconcerting enough.
In any place where race is tied to wealth, as it is almost everywhere, the stadium will likely look vastly different from the average neighbourhood. Clubs needs to invest in better representing the community in the stadium for their claim to be a true site of integration and inclusion. One way to do this is by changing ticket pricing and distribution.
Give me an F! E! D! and a U! and a P! They're a big part of the game day experience but NFL cheerleaders are no longer keeping to the sidelines when it comes to their treatment on and off the field. Multiple former NFL cheerleaders have come forward in 2014 to tell their stories -- often in the form of lawsuits -- of harsh working conditions, peanuts for pay, and demeaning behaviour rules.