With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
I know a lot of folks think they're football fans without considering what has to be done to prepare for the upcoming season. For some reason, they think they can just wile away the summer and start their TV football viewing with no preparation. Serious fans, however, know that the key to successful sports viewing is preparation, lots of preparation.
While the players and fans from Brazil mourned their brutal loss, my son shared the same feelings of defeat. From his folded arms, sulky stare and giant pout -- he was clearly angry about the unfortunate outcome. My son's passionate reaction to the Brazil upset made me reflect on how difficult learning to lose gracefully can be for kids -- and even parents, too.
With the competition in full swing, millions spend hours sitting in front of TVs and computer screens, while their teams engage in grueling matches. Even if you discount all the drinking and snacking that typically comes with watching games on television, the fact that people sit for extended periods of time is disconcerting enough.
In any place where race is tied to wealth, as it is almost everywhere, the stadium will likely look vastly different from the average neighbourhood. Clubs needs to invest in better representing the community in the stadium for their claim to be a true site of integration and inclusion. One way to do this is by changing ticket pricing and distribution.
Give me an F! E! D! and a U! and a P! They're a big part of the game day experience but NFL cheerleaders are no longer keeping to the sidelines when it comes to their treatment on and off the field. Multiple former NFL cheerleaders have come forward in 2014 to tell their stories -- often in the form of lawsuits -- of harsh working conditions, peanuts for pay, and demeaning behaviour rules.
For music programs to stay and to continue being relevant, they need to be modernized. In a perfect world, students would have access to computers with recording capabilities and music editing software so they could learn to edit, produce and mix. We need to understand how music and careers in the arts have changed and find ways to teach classes that reflect this ever-shifting landscape.
You may have heard that there was a football game being played in Regina this weekend. Tens of thousands of fans descend upon Mosaic Stadium to cheer on the home team at Taylor Field. There might have been people there cheering for the other team, but I'll go out on a short limb and say they were a minority.
Disgraced cyclist Lance Armstrong and Notre Dame linebacker Manti Te'o became punchlines on late-night talk shows and social media this week -- Armstrong for his two-part confessional with Oprah Winfrey and Te'o for apparently having been a part (unwittingly, or otherwise) of a huge hoax. We laugh, but these stories are honestly more sad and sick, than funny. They are drawn from the deep, dark well of black humour.
The unwritten rule in the NFL is that when players take a knee with the game conceivably out of reach, the other team backs down and lets them. But when the New York Giants Quarterback, Eli Manning, went to kneel down and run out the clock he instead got tripped up by a Buccaneers defensive lineman because the Buccaneers' coach insists that his teams play until the final whistle. Was this a true display of leadership?
I think the Seattle Sounders -- the super successful soccer club -- is on to something. The Sounders have decided to not only listen to their fans, but to take it one step farther and allow their faithful flock to decide the fate of the club's General Manager, Adrian Hanauer, via a vote. I know what you're thinking: how on Earth did they conjure up this cockamamie scheme?
Okay, so the NFL replacement refs are terrible. Missed calls everywhere. Questionable holding penalties that have decided games. Let's be real here: as awful as it's been, it's always been terrible. How many years have you sat on your couch and screamed at the TV because those Foot Locker employees missed an obvious penalty? How terrible are referees, in general, and across all sports?
Greeks will watch the Euro 2012 soccer match between their country and Russia before going to the polls on June 17. If the Greeks lose, the country will vote to stay in the Eurozone. If they win, all bets are off. But, like football, forecasting is impossible (unless the games are rigged) which means that anything can happen. Here are three possible scenarios.
We stand on the verge of another sure to be historical event. The thousands who gathered in the streets to wave the flags and scream and shout, this tradition that started with a great street party on St. Clair in Toronto in 1982, it was all a result of what people saw on TV. Soccer is now regarded as a valuable sports property. But all of this came from very humble beginnings.