The stability of the auto industry in Canada became much more secure this week with Unifor's new collective agreement with Fiat-Chrysler. The job we set for ourselves last summer to establish a strong footprint for the entire auto industry in this country for the next generation, is not done yet. We still have a deal to negotiate with Ford.
Hidden beneath the veil of popular drive-enhancing technology such as autonomous driving and all-electric sits a feature that doesn't get a lot of time in the spotlight. Rightfully so, as most attempts have proven frustrating, useless, and otherwise a sad, one-trick pony. It's the one feature that is rarely a top 3 deciding factor when someone buys a car: voice-activated driving.