Being clean and smelling great should never mean using manufactured, toxic substances that you will inhale and absorb. We are conditioned to understand that littering is bad, and that pollution is toxic-- but using fragrance in your home, or workplace, or on your body is also polluting our shared air and world.
We are shifting out of the patriarchy. The old model built for men does not work for us women as we read in Anne-Marie Slaughter's piece, "Why Women Still Can't Have it All." I admire Slaughter. Except there is one major difference that allows me to have it all; I am a Social Entrepreneur. I don't take this for granted and invite women to design the world they wish to live in.
I've always loved the idea of a signature scent, something that embodied me and became a personal statement. Fragrance reacts differently on different people, so how your signature scent smells on you and to you is different than how it smells in the bottle. That means that even a very popular fragrance can become highly personalized -- it won't smell the same on you as it does on other people.