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As someone with ADHD, who grew up with reading difficulties, sitting down with a book was never my go-to pastime. I preferred hands-on learning over classroom education -- so when I traded in my textbooks to run my own business, I don't think anyone was surprised. But even though I believe experience is the best teacher, there are always opportunities to learn from the experts (whether you're in startup or 30 years into your business).
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More than a mere few US retailers assume that expanding into Canada, because of its relatively small population (the population of California alone, at about 38 million, is larger than Canada's roughly 35 million), is akin to expanding into just another state. Making this assumption -- blindsided by the admittedly vast similarities across all walks of life -- is downright dangerous.
Recently I received a call from a woman who wanted to take her program on the road. She wanted my advice on how to proceed and how to take her business to the next level. I cautioned her about leaping in and trying to expand too quickly, especially if she didn't have the staffing or resources in place to manage the growth.
All Canadians have a stake in reducing franchisees' drastic losses in startup brands. Franchising is an integral part of Canada's economy, particularly the retail sector. Canadian franchisee investors and consumers are drawn to franchise brands based on their potential to offer proven business systems, consistency and recognized goodwill.