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When it comes to homemade cards, it's the thought that counts. The more you make, the more thought goes into it. The more you buy, the less thought goes into it. I don't generally give cards, but when I do, they are all hand-made. Some people are shy to make because it won't be as "good" as store-bought. With cards, I say, "Who cares?"
Bottom line: cheapness is about spending less, regardless of who's affected by your actions. This isn't a goal-driven characteristic -- it's an obnoxious personality trait that promotes immediate financial gain at the expense of others.
Is it possible for the average person on a budget to have fun at Christmas and do a bit less damage to the planet? Going without gifts may seem a hardship but instead of buying presents we too can focus our festivities on people's interactions, on having fun together, or new experiences.
Have you ever calculated how much you spend in take-out coffee, lattes, frappucinos and smoothies? If you're like most people I know, you don't want to know. Because if you know one of two things happens -- you feel guilty or you have to change. Both choices are lousy. What if there is a third choice?