Gender Marketing

Why Can't Ads For Kids Look Like This Anymore?

The Huffington Post Canada | Posted 01.25.2014 | Canada Living

All it takes is one look at this ad for Lego from 1981 to feel that warm glow of nostalgia as you recall how amazing those tiny plastic blocks are, an...

When it Comes to Gendered Toys, the Pink Aisle Is Still Alive and Well

Sara M. Grimes | Posted 02.12.2014 | Canada Living
Sara M. Grimes

Toys and gender have been a pretty hot topic lately, with various movements to de-gender segregate the toy aisle gaining momentum on both sides of the Atlantic. Enter GoldieBlox. The toy's creator has been very vocal about the fact that GoldieBlox was designed to "disrupt the pink aisle." Instead, it does anything but.