Yesterday it came to my attention that an image of Rehtaeh appeared on a dating web site ad that was displayed on Facebook. There she was, smiling, and being used yet again. To their credit Facebook removed the ad with un-Facebook-like speed and banned the company that posted it. Sadly this is the reality of life online. Once an image is out there it's out there forever. There's nothing anyone can do but hope those who come across it will use it respectfully. Sadly that wasn't the case here.