Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely had a sleepless night trying to put the breaks on creative that was set to launch that week, after negative publicity threatened to take over. And that doesn't even credit the hundreds of thousands spent on scripting, casting, filming and editing in the first place that became unusable. Ouch.
If there's one rule every one of the scores of broadcast journalists I've ever coached -- in Canada or overseas -- agrees with (at least in theory) it's this: the best broadcaster talks to one person, and only one person, at a time. And shares information with that person. Here some ideas on anchoring.