What's the Point of Thinking Fast if Ideas Are Half Baked?

If there is one area which has undergone intense innovation in the last 20 years, it's communication. The problem, of course, with a pervasive promise of change is that it sends the cart before the horse. We've branded our generation as innovators but is this image itself really the best thing we've come up with? Are we so hungry for new ideas, we're willing to eat them half-baked?