Goldieblox

WATCH: GoldieBlox Girl Power Takes On The Super Bowl

The Huffington Post Canada | Posted 02.03.2014 | Canada Living

It's time for some girls to take over the Super Bowl. At least, that seemed to be the message behind toy company GoldieBlox's Super Bowl ad, which ...

Toy Company Backs Down From Beastie Boys Fight

HuffPost Canada Music | Posted 11.28.2013 | Canada Music

GoldieBlox, the U.S. toy company committed to smashing gender stereotypes, will not fight for its right to continue using hit Beastie Boys song “Gir...

Beastie Boys Fight Back Over Use of 'Girls' In Viral Toy Ad

HuffPost Canada Music | Joshua Ostroff | Posted 11.25.2013 | Canada Music

When GoldieBlox's "Princess Machine" ad hit the internet last week, it immediately went viral. And no wonder -- during a season when the toy industry'...

What's the Point of Thinking Fast if Ideas Are Half Baked?

Tikva Hecht | Posted 02.26.2013 | Canada Living
Tikva Hecht

If there is one area which has undergone intense innovation in the last 20 years, it's communication. The problem, of course, with a pervasive promise of change is that it sends the cart before the horse. We've branded our generation as innovators but is this image itself really the best thing we've come up with? Are we so hungry for new ideas, we're willing to eat them half-baked?