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The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Get Back To the Basics When It Comes To SEO

Jeff Quipp | Posted 10.18.2014 | Canada Business
Jeff Quipp

If you're in the process of building out content to bolster your SEO efforts, start with the content on your website. Are visitors able to discern what you do? Do you describe your services or products adequately? Is your copy informative and helpful based on what potential customers are searching for? Next, you should create a blog, if you don't already have one.

Billboard in the Jungle: SEO Essential for Sales and Marketing

Jim Harris | Posted 03.24.2014 | Canada Business
Jim Harris

eCommerce will exceed $US1.2 trillion in 2013, according to a new report by eMarketer, and that's just for B2C transactions. The web is THE most important sales and marketing tool. There are only three things that matter in retailing according to age old wisdom: location, location, location.

Justin Bieber, Drake Bested By Boy Band In Google's 2012 Top Searches

Huffington Post Music Canada | Jason MacNeil | Posted 12.12.2012 | Canada Music

He might not have any Grammy nominations but pop star Justin Bieber is still the talk of Google in Canada, albeit behind boy band One Direction. Ac...

Google's Update Aims For Easier Holiday Travel

The Huffington Post Canada | Posted 12.06.2012 | Canada Travel

For some travellers, the smartphone is as indispensable as the suitcase. Apps are the news maps and mobile operating systems are taking over the role ...