Twitter is the latest in a string of companies putting users at the whim of hasty policy changes and a rapid monetization policy put in place for IPO. You want to use it? Pay for it. While there's technically nothing wrong with this idea -- Twitter is a company and they should make money -- the fact that they're still alluding to the impression that all users have an equal opportunity in achieving influence is just inaccurate.
Do you ever leave a voicemail for someone and get an email back? Have you had people text you while you're in a meeting and then get grumpy if you don't immediately respond? Different communication styles can be generational or cultural. Wherever they come from they're important and they will materially affect your career success.
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
Tax arbitrage, or moving operations and tax liabilities to low-cost jurisdictions, has been a game played by rich people and multinationals for years. But the game is ending finally. This will have implications in terms of government revenues to pay for social services but will also have a negative impact on the profits and share prices of giants such as Google, Amazon and virtually every multinational that's a household name.
With the recent launch of Citibike, the world's largest bicycle share program in New York City, cycling as a viable option for city commuting is literally gaining traction. A means of transport around long before the automobile, the bicycle has been in and out of vogue since its 19th century invention as a human-propelled alternative to the horse. This time, however, the attention seems different.
For those consumers already feeling overwhelmed and distracted by the constant notifications which come with a smartphone, Google Glass is probably not the best choice. We have arguably developed a dependence towards smartphones. Before consumers become dependent on Glass, they should seriously consider the implications before making their decision. In a society where relying on the mind for information and computation becomes less important due to the proliferation of mobile computers that can do the work for us, Glass may further exacerbate the dependence on technology to access information.
When we talk about natural resources that can drive economic benefit the conversation usually turns to gas and minerals, or sun and wind. What if I were to tell you that the world's most underutilized and highest potential resource is all around us? She may be standing next to you, she may be in a village far away, she may even be you.
It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
He's young, lean, handsome, well over six feet tall, has dark, curly hair, a smile that makes women go weak at the knees, wants to build a better world and is the son of a famous Liberal Party leader. No, he's not the one you're thinking of. Instead of trying to become the next prime minister of Canada, this one's trying something even tougher.