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Google Now Worth More Than Entire Russian Stock Market

Time | Posted 12.18.2014 | Canada Business

Google is now more valuable than the entire Russian stock market. Russia’s stock market is now worth $325 billion while Google is valued at more tha...

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 12.11.2014 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

How to Navigate the "Prediction Season" for 2015

Jeff Quipp | Posted 12.04.2014 | Canada Living
Jeff Quipp

As the holiday season nears and 2014 comes to an end, we're at the cusp of being inundated with countless lists and predictions about what 2015 holds. Everybody has the desire to gain insight into what's on the horizon. But with such a huge number of resources to turn to, how do you cut through the noise and find what is truly valuable?

Want an Ad-Free Internet Experience? Pay for it

Michel Kelly-Gagnon | Posted 12.04.2014 | Canada Business
Michel Kelly-Gagnon

While you're reading this blog post, Google is conducting an experiment that could revolutionize the online advertisement business. This small experiment is called Contributor. It works by asking people for $1, $2 or $3 contributions to their website of choice in exchange for being able to read content without annoying advertisements.

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 11.18.2014 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

Four Reasons Why Your Next Phone Should Be a Phablet

Matthew Held | Posted 11.06.2014 | Canada Business
Matthew Held

A phablet is a device that combines a smartphone and a tablet with a screen size between five and seven inches. International Data Corporation (IDC) predicts that sales of phablets will surpass that of PCs and tablets in the next two years.

What Happens When Social Media Landscape Leaders Fight For Dominance

Nikolas Badminton | Posted 11.04.2014 | Canada Business
Nikolas Badminton

In business and technology, it is common to see the underdogs suddenly rise up and knock the incumbent out of the top spot which, in turn, shakes up the industry and changes consumer perceptions and the business landscape. This Fast 50 shows Pinterest, Apple, Microsoft and Alibaba all making moves, some game changing and disruptive, jostling for a top position.

Montreal Woman Wins Google Suit Over Her Breast's Appearance On Street View

CBC | Posted 10.29.2014 | Canada Business

A Montreal woman has won a small-claims lawsuit against Google for its "flagrant abuse of her right to a private life, the protection of her ima...

Why It's Important to Ego Surf the Web

Shannon M. Nelson | Posted 12.16.2014 | Canada Business
Shannon M. Nelson

Bottom line: it takes a lot of effort and you have to be tech savvy to manipulate a search result. Most people aren't equipped to get the results they want. Prevention is obviously key. There are things both you individually and your business can do to develop and maintain a good online reputation:

It's Time We Ended the Gender Gap in Digital

Jennifer Osborne | Posted 12.10.2014 | Canada Business
Jennifer Osborne

When we hold executive meetings here at our offices, the room is split 50/50 between women and men around the table. It's not an image that's often seen in our digital technology field and one that needs to become more norm and less exception.

How Yelp Turned a Bumpy Decade Into a Strong Future

Jeff Quipp | Posted 12.06.2014 | Canada Business
Jeff Quipp

For the first time since Yelp became a publicly traded company, it reported a profit (Q2 of 2014). Today, its valuation sits around $5 billion, and boasts a monthly average of 138 million unique visitors. And while Yelp faces competition from some pretty heavy hitters -- Google, for one -- the future of the company looks promising.

Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

Sajeel Qureshi | Posted 10.11.2014 | Canada Business
Sajeel Qureshi

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

Street View Now Lets You Tour Some Canadian Schools

The Huffington Post Canada | Emma Prestwich | Posted 08.20.2014 | Canada Business

Good news, parents. If you haven't taken a look at your kid's university yet, Google just saved you a whole lot of gas. Right around the time that...

What Facebook's News Feed Changes Mean for Users

Jeff Quipp | Posted 09.15.2014 | Canada Business
Jeff Quipp

Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.

Looking for a Pattern With Endless Possibilities? Try Paisley

Leah Morrigan | Posted 09.15.2014 | Canada Style
Leah Morrigan

Paisley is one of the most gorgeous decorative patterns humans have ever devised. It is an incredible pattern to work with because it is so full of possibilities; paisley can be done in any scale, multi-coloured, monochrome, simple, or intricate, in a regular and repeating or varied, irregular, and seemingly random pattern.

Technology Could Enable the Four-Day Work Week

Jon Packer | Posted 09.14.2014 | Canada Business
Jon Packer

Well not exactly. But Larry Page, co-founder of Google, does tell us that working a 40-hour week is an out-moded employment model. He believes that through smart design and technology we could work a four-day week or less. Now, with over $32 billion in the bank it is easy for Page to make such lofty assertions, but he might have a point.

Music, Squared: Google Reveals The Cube

AFP | Posted 07.03.2014 | Canada Music

The Cube, Google's latest flight of technological fancy, is trying to change the way we listen to songs and watch and interact with video. Describe...

What I Learned This Week: How Fans Have Blown Audiences Away

Andy Nulman | Posted 06.21.2014 | Canada Business
Andy Nulman

"What's the difference between an audience and a fan base? An audience tunes in when they're told to; a fan base chooses when and what to watch." The concept of fans, most notably "raving fans" has been kicking around the marketing world for a while.

Businesses Need Protection Against Government Snooping Too

Michel Kelly-Gagnon | Posted 06.16.2014 | Canada Business
Michel Kelly-Gagnon

There's nothing wrong with raising concerns about respect for privacy with regard to certain commercial practices. But the quantity and quality of data collected, the use to which they are put, and the potential violations of respect for privacy have nothing in common with those of governments and their spy agencie

Don't Attribute Posts That 'Go Viral' To Neuroscience

Neil Seeman | Posted 06.15.2014 | Canada
Neil Seeman

Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.

Google Buys Drone Maker Titan Aerospace

CP | The Associated Press | Posted 06.15.2014 | Canada Business

NEW YORK, N.Y. - Google has bought Titan Aerospace, a maker of solar-powered drones, saying it could help bring Internet access to remote parts of the...

How Intrusive Can 'Acceptable' Online Advertising Be?

Lucy Leiderman | Posted 06.03.2014 | Canada
Lucy Leiderman

Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.

What I Learned This Week: De Dirt on Debates

Andy Nulman | Posted 05.31.2014 | Canada Business
Andy Nulman

Given that Quebeckers are facing yet another pivotal election on April 7, over the past couple of weeks, I paid close attention to the two political "debates" held between the leaders of the province's four main parties. I bracket the word "debates" with quotation marks, as these two two-hour sessions were debates in name only.

Google's Move Is Bad News For NSA

AP | Posted 03.21.2014 | Canada Business

WASHINGTON (AP) — Google has enhanced the encryption technology for its flagship email service in ways that will make it harder for the National Sec...

Why Our Future Depends on a Neutral Internet

Global Shapers Community Ottawa | Posted 05.14.2014 | Canada
Global Shapers Community Ottawa

Just as no one living in 1914 could have foreseen the exponential horrors of the Second World War a mere twenty-five years later, likewise today we face the simultaneous onslaught of technological advances and government-sanctioned invasions of privacy, whose combined long-term ramifications for humanity are simply unknowable.