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Mailbag -- eCommerce, Digital Marketing on a Budget, Content Marketing and More

Sajeel Qureshi | Posted 08.11.2014 | Canada Business
Sajeel Qureshi

Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!

Street View Now Lets You Tour Some Canadian Schools

The Huffington Post Canada | Emma Prestwich | Posted 08.20.2014 | Canada Business

Good news, parents. If you haven't taken a look at your kid's university yet, Google just saved you a whole lot of gas. Right around the time that...

What Facebook's News Feed Changes Mean for Users

Jeff Quipp | Posted 09.15.2014 | Canada Business
Jeff Quipp

Essentially, there are two key takeaways from Facebook changes that users can expect will only increase for the foreseeable future: First, they are likely to see more high quality content that tends to align better with their interests and behaviour. Second, it is likely that paid branded content will increase as organic reach decreases.

Looking for a Pattern With Endless Possibilities? Try Paisley

Leah Morrigan | Posted 09.15.2014 | Canada Style
Leah Morrigan

Paisley is one of the most gorgeous decorative patterns humans have ever devised. It is an incredible pattern to work with because it is so full of possibilities; paisley can be done in any scale, multi-coloured, monochrome, simple, or intricate, in a regular and repeating or varied, irregular, and seemingly random pattern.

Technology Could Enable the Four-Day Work Week

Jon Packer | Posted 09.14.2014 | Canada Business
Jon Packer

Well not exactly. But Larry Page, co-founder of Google, does tell us that working a 40-hour week is an out-moded employment model. He believes that through smart design and technology we could work a four-day week or less. Now, with over $32 billion in the bank it is easy for Page to make such lofty assertions, but he might have a point.

Music, Squared: Google Reveals The Cube

AFP | Posted 07.03.2014 | Canada Music

The Cube, Google's latest flight of technological fancy, is trying to change the way we listen to songs and watch and interact with video. Describe...

What I Learned This Week: How Fans Have Blown Audiences Away

Andy Nulman | Posted 06.21.2014 | Canada Business
Andy Nulman

"What's the difference between an audience and a fan base? An audience tunes in when they're told to; a fan base chooses when and what to watch." The concept of fans, most notably "raving fans" has been kicking around the marketing world for a while.

Businesses Need Protection Against Government Snooping Too

Michel Kelly-Gagnon | Posted 06.16.2014 | Canada Business
Michel Kelly-Gagnon

There's nothing wrong with raising concerns about respect for privacy with regard to certain commercial practices. But the quantity and quality of data collected, the use to which they are put, and the potential violations of respect for privacy have nothing in common with those of governments and their spy agencie

Don't Attribute Posts That 'Go Viral' To Neuroscience

Neil Seeman | Posted 06.15.2014 | Canada
Neil Seeman

Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.

Google Buys Drone Maker Titan Aerospace

CP | The Associated Press | Posted 06.15.2014 | Canada Business

NEW YORK, N.Y. - Google has bought Titan Aerospace, a maker of solar-powered drones, saying it could help bring Internet access to remote parts of the...

How Intrusive Can 'Acceptable' Online Advertising Be?

Lucy Leiderman | Posted 06.03.2014 | Canada
Lucy Leiderman

Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.

What I Learned This Week: De Dirt on Debates

Andy Nulman | Posted 05.31.2014 | Canada Business
Andy Nulman

Given that Quebeckers are facing yet another pivotal election on April 7, over the past couple of weeks, I paid close attention to the two political "debates" held between the leaders of the province's four main parties. I bracket the word "debates" with quotation marks, as these two two-hour sessions were debates in name only.

Google's Move Is Bad News For NSA

AP | Posted 03.21.2014 | Canada Business

WASHINGTON (AP) — Google has enhanced the encryption technology for its flagship email service in ways that will make it harder for the National Sec...

Why Our Future Depends on a Neutral Internet

Global Shapers Community Ottawa | Posted 05.14.2014 | Canada
Global Shapers Community Ottawa

Just as no one living in 1914 could have foreseen the exponential horrors of the Second World War a mere twenty-five years later, likewise today we face the simultaneous onslaught of technological advances and government-sanctioned invasions of privacy, whose combined long-term ramifications for humanity are simply unknowable.

10 Ways to Boost Your Networking Skills

Bobby Umar | Posted 05.14.2014 | Canada Living
Bobby Umar

So often people exchange business cards and never contact each other. Or they add each other on LinkedIn and the networking dies there. Remember you are building a relationship and you want to be memorable. Following up is critical to making networking work effectively. In fact, by following up you are setting yourself apart from most networkers.

Do You Know The Social Media Secret?

Mitch Joel | Posted 05.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

The Polar Bear Capital Of The World Like You've Never Seen It Before

The Huffington Post Canada | Brian Vinh Tien Trinh | Posted 02.27.2014 | Canada Travel

You don't have to go very far to see "the polar bear capital of the world" any more. What used to require a trip to Churchill, Man., a town kno...

Toronto Teen's Google Doodle Is AMAZING

The Huffington Post Canada | Posted 02.25.2014 | Canada

When Canadians search on Google tomorrow the first thing they'll see will be Cindy Tang's beautiful "Sea Telescope" drawing. The Grade 12 student a...

Google Glass Gets A New Look

CP | Barbara Ortutay, The Associated Press | Posted 03.29.2014 | Canada Business

NEW YORK, N.Y. - Google Glass is getting glasses.The computerized, Internet-connected goggles don't actually come with lenses in its frame. Starting T...

Google Brings Awesome New Service To Canadians First

CBC | Posted 03.24.2014 | Canada Business

Google Inc. has launched a video performance-grading system, describing the feature as a tool to give users a clearer picture of how their internet se...

WATCH: Google Wants To Be In Your Eyes... Literally

The Huffington Post Canada | Posted 01.25.2014 | Canada Business

Google is officially developing a futuristic new contact lens that will reportedly measure blood glucose levels. This technological breakthrough could...

Technology Today Is So Much More Than IT

Paul Barter | Posted 03.18.2014 | Canada Business
Paul Barter

A century ago a computer wasn't a machine -- it was a job title. It referred to people who spent their days doing arithmetic. Then processors were created that took over the role, and society adjusted the word to a new meaning. In today's rapidly transforming economy it's important to adjust more quickly.

Billboard in the Jungle: SEO Essential for Sales and Marketing

Jim Harris | Posted 03.24.2014 | Canada Business
Jim Harris

eCommerce will exceed $US1.2 trillion in 2013, according to a new report by eMarketer, and that's just for B2C transactions. The web is THE most important sales and marketing tool. There are only three things that matter in retailing according to age old wisdom: location, location, location.

Not Cool, Google

CP | Michael Oliveira, The Canadian Press | Posted 03.17.2014 | Canada Business

TORONTO - Google has been caught afoul of the law by displaying web ads linked to a person's health history, according to Canada's interim privacy com...

Toronto vs. K-W: Why Should Techies Have to Choose?

Pat Lynch | Posted 03.12.2014 | Canada
Pat Lynch

For most of us, the idea of a two-hour commute, twice daily, is nuts. But both Rodgers and Samuell have their reasons for taking on that heroic morning haul: They love where they work and they love where they play.