'Unicorn' is a term in the investment and venture capital industry use to define a start-up company whose valuation has exceeded USD$1 billion dollars. When you look for these (apparently not so) mythical creatures we find a plethora of U.S.-based companies: Uber, Airbnb, Palantir, Snapchat, Dropbox and others.
In an election campaign that is extraordinary in so many ways, one of the more noteworthy changes is that there could be as many as five English-language leadership debates. More surprising and perplexing still is the way the CBC has abdicated its obligation as our public broadcaster to provide coverage of these events. The CBC, with its unparalleled household penetration, was not among the motley assemblage of television and web outlets that carried the initial Rogers-produced debate last week, nor will it be involved in the Globe and Mail/Google/YouTube effort next month.
Anyone who uses a social network, a website, app or a gadget that regularly collects some personal information about them is a product. Companies increasingly know more about you than your family and friends. The fear is what happens when the information you provide in one context is used in an entirely different context because it is sold. Internet spying and surveillance according to a 2012 Wall Street Journal report is one of the fastest growing businesses, estimated to be worth $156 billion a year. Mostly private companies capture data from countless channels.
Yelp has publicly admitted it is in trouble. Twitter is currently hunting for a new CEO and there are constant rumors they will be acquired. Is social media dead? The simple answer is no, social media will continue to live on. What the industry is seeing is the sun setting on Social Media 1.0 and the dawn of Social Media 2.0.
It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.
Is your website optimized for mobile? If it's not, mark your calendars: April 21 marks the day Google will launch its newest algorithm update, affecting websites that are not optimized. With the number of mobile users rapidly growing -- 87 per cent of consumers rely on mobile devices to conduct searches at least once a day -- Google is ready to reward those who prioritize customer experience.
Tech giants like Google, Facebook, Uber and Airbnb have entered unchartered policy territory where ethics debates, grey areas and government relations are the daily norm. While the seeming nuisance of having to deal with all these new policy implications all at once may seem cumbersome, the economic benefits and progress that has been made far outweigh the work.