Green Marketing

A "Green Label" Doesn't Mean a Sustainable Product

Ian Lifshitz | Posted 12.30.2012 | Canada Business
Ian Lifshitz

One of the hottest topics today for business and consumers is environmental sustainability...but what does that really mean? For a time, green arrows and leaf logos were the signal to customers that they were getting a sustainable product. But it wasn't long before customers got more sophisticated and began to recognize that "green" logos alone do not guarantee an environmentally sound, responsible and sustainable global sourcing model.