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Make conscious efforts to show consumers the good things you are doing. Demonstrate in tangible ways that your company is committed to doing good in the world. For example, if you're in the food service industry, don't automatically put a straw in a customer's drink.
Many of us grew up in a time when we finished with a piece of paper, crumpled it up and tossed it into a waste paper basket. Then recycling bins came along. And with it a message of reduce, reuse and recycle. Flash forward to 2013. It's time to revisit the three Rs and add a fourth -- renewable.
The fashion and beauty industry can be hard on Mother Nature. Thankfully, many companies, brands, and retailers are adopting environmentally friendly and sustainable practices in an effort to decrease their impact on the environment. Looking good and doing good has never been so rewarding.
Ever thought about how many chemicals you sprayed, slathered, swallowed or sniffed even before you left the house this morning? Lisa Borden, marketer of holistic and eco-intelligent products (and a Th...