Truth be told, although I may have always behaved and thought like an entrepreneur, I had never imagined myself as one -- in fact, I was terrified of the idea. Me, on my own, building on such a big fantasy of an idea, starting a company, chasing billion-dollar customers and fighting off billion-dollar competitors?
I am different. I have always been different. I grew up scared of being found out, scared of my natural inability to fit in, to conform, to look and sound and dress and behave "normal." But then something remarkable happened: one day I was carrying a flag and didn't even care to count how many were actually following me.
There are many enterprises now that don't fit our outdated good vs. bad models; they're designed to make money, lots of it in fact, but they can only make that money for their shareholders by making our world a better place. This has been true in my experience as well. Nearly six years ago, I started this thing called "Green Rewards."