In the 1990s, destructive logging and an unresponsive forest industry prompted protests, blockades and international market campaigns from Greenpeace and others. There is a fabled quote from those days where a logging executive says, "No one wants to buy a 2 x 4 with a protester attached to it." This defined the problem: how do we reinstate the social licence to operate and log in a place that is world-renowned for its forests?
This time last year, the world watched as the Arctic melt hit a record low and more ice disappeared than ever before. On September 15 Greenpeace has called for an international day of action to bring together the millions of people who have spoken up to protect the Arctic. Large-scale, family friendly bike rides -- we call them Ice Rides -- are being organized across the globe.
On April 25, 2013, renowned scientist Dr. David Suzuki attended the WFCU Centre to empower the crowd with his Wake Up Canada call. It's a campaign organized by the Canadian Youth Climate Coalition to support a day of action, encouraging kids to advocate for their environmental future through the very media that overlooked them this time around.